Kampaniyo imatsatira malingaliro a "Khalani No.1 mwabwino kwambiri, khalani okhazikika pamtengo wangongole komanso kukhulupirika pakukula", ipitilizabe kutumizira makasitomala akale komanso atsopano ochokera kunyumba ndi kunja mwachangu pamtengo woluka wa China,Chovala Chovala Chovala Chofiirira, Uniform wa Banki Nsalu, Zovala za Cashmere Suit,Uniform Skirt Nsalu.Pokhapokha pokwaniritsa zinthu zabwino kwambiri kuti zikwaniritse zofuna za kasitomala, zinthu zathu zonse zidawunikiridwa mosamalitsa zisanatumizidwe.Mankhwalawa adzapereka padziko lonse lapansi, monga Europe, America, Australia, Belarus, Bulgaria, Czech, Latvia.Kuyambira nthawi zonse, timatsatira "zotseguka ndi zachilungamo, zogawana kuti tipeze, kufunafuna kuchita bwino komanso kulenga value"values, kutsatira "umphumphu ndi wogwira mtima, wokonda malonda, njira yabwino kwambiri, valavu yabwino kwambiri" filosofi yamalonda.Pamodzi ndi padziko lonse lapansi tili ndi nthambi ndi othandizana nawo kuti apange madera atsopano abizinesi, zomwe zimafanana kwambiri.Tikulandira ndi mtima wonse ndipo pamodzi timagawana nawo chuma chapadziko lonse lapansi, kutsegula ntchito yatsopano pamodzi ndi mutuwo.