Le nkampani isekela ifilosofi ethi "Yiba No.1 ebuhleni, isekelwe esilinganisweni sesikweletu nokwethembeka ukuze ikhule", izoqhubeka nokusebenzela amakhasimende aphelelwe yisikhathi namasha avela ekhaya naphesheya ngokushisa okuphelele ngentengo Yendwangu elukiwe yaseChina,Indwangu Yesudi Eliyi-Purple Fancy, Indwangu Yamayunifomu Yasebhange, Indwangu ye-Cashmere Suit,Indwangu yesiketi samayunifomu.Ukufeza kuphela umkhiqizo wekhwalithi enhle ukuhlangabezana nesidingo samakhasimende, yonke imikhiqizo yethu iye yahlolwa ngokuqinile ngaphambi kokuthunyelwa.Umkhiqizo uzohlinzeka emhlabeni wonke, njengaseYurophu, eMelika, e-Australia, e-belarus, eBulgaria, eCzech, eLatvia. value"values, abambelele"kubuqotho nokusebenza kahle, okugxile kwezohwebo, indlela engcono kakhulu , i-valve engcono kakhulu" yefilosofi yebhizinisi.Kanye nomhlaba wethu wonke sinamagatsha kanye nozakwethu ukuthuthukisa izindawo zebhizinisi ezintsha, amanani aphezulu ajwayelekile.Samukela ngobuqotho futhi ngokubambisana sabelana ngezinsiza zomhlaba wonke, sivula umsebenzi omusha kanye nesahluko.