Yayin da masu siyayya ke neman kwanciyar hankali, rigunan "aiki daga gida" sun mamaye tituna cikin salo na zamani

Kayan saka na Marks & Spencer sun nuna cewa salon kasuwanci mai annashuwa zai iya ci gaba da wanzuwa.
Shagon babban titi yana shirin ci gaba da aiki daga gida ta hanyar samar da kayan aiki na "aiki daga gida".
Tun daga watan Fabrairu, binciken da ake yi kan kayan sawa na yau da kullun a Marks and Spencer ya karu da kashi 42%. Kamfanin ya ƙaddamar da wani suturar da aka yi da rigar riƙo mai shimfiɗa, wadda aka haɗa ta da jaket mai laushi a kafadu kuma a zahiri kayan wasanni ne. Wandon wandon "mai wayo".
Karen Hall, Shugabar Zane-zanen Kayan Maza a M&S, ta ce: "Abokan ciniki suna neman kayan da za a iya sawa a ofis kuma su samar da jin daɗi da annashuwa da salon da suka saba da shi a wurin aiki."
An ruwaito a watan da ya gabata cewa kamfanonin Japan guda biyu sun fitar da sigar tufafin WFH: "suits na barci." Sashen saman rigar da What Inc ya samar yayi kama da riga mai wartsakewa, yayin da ɓangaren ƙasa yayi kama da na jogger. Wannan sigar ta wuce gona da iri ce ta inda dinki ke tafiya: digitalloft.co.uk ta ruwaito cewa tun watan Maris na bara, an nemi kalmar "suits na gida" sau 96,600 a Intanet. Amma har yanzu, tambayar yadda sigar Burtaniya za ta kasance ba ta nan.
"Yayin da hanyoyin dinki masu sauƙi suka zama 'sabon wayo', muna fatan ganin masaku masu laushi da na yau da kullun suna kawo salo masu annashuwa," in ji Hall. Sauran samfuran kamar Hugo Boss sun ga canje-canje a buƙatun abokan ciniki. "Shakatawa yana ƙara zama mafi mahimmanci," in ji Ingo Wilts, babban jami'in alamar Hugo Boss. Ya ambaci karuwar tallace-tallacen hoodies, wandon jogging da T-shirts (Harris ya kuma bayyana cewa tallace-tallacen rigunan polo na M&S "ya ƙaru da fiye da kashi ɗaya bisa uku" a makon da ya gabata na Fabrairu). Don haka, Hugo Boss da Russell Athletic, wata alama ta kayan wasanni, sun samar da wani sabon salo na kayan Marks & Spencer: dogayen wandon jogging waɗanda suka ninka wandon suit da jaket mai laushi tare da wando. "Muna haɗa mafi kyawun duniyoyi biyu," in ji shi.
Duk da cewa an kawo mu nan don yin aiki daga gida, an dasa iri na kayan haɗin gwiwa kafin Covid-19. Christopher Bastin, darektan kirkire-kirkire na Gant, ya ce: "Kafin annobar, silhouettes da siffofi sun yi tasiri sosai ta hanyar kayan titi da shekarun 1980, wanda ya ba (sut) yanayi mai annashuwa da annashuwa." Wilts ya yarda: "Ko da kafin annobar, tarinmu sun rikide zuwa salon yau da kullun, galibi tare da kayayyaki da aka kera."
Amma wasu, kamar mai dinki na Saville Street Richard James, wanda ya ƙera tufafi ga Yarima William, sun yi imanin cewa har yanzu akwai kasuwa gakayan gargajiya"Yawancin abokan cinikinmu suna fatan sake saka kayansu," in ji wanda ya kafa kamfanin Sean Dixon. "Wannan martani ne ga sanya tufafi iri ɗaya kowace rana tsawon watanni da dama. Na ji daga abokan cinikinmu da yawa cewa idan sun yi ado yadda ya kamata, suna yin aiki mafi kyau a duniyar kasuwanci."
Duk da haka, idan muka yi tunani game da makomar aiki da rayuwa, tambayar ta ci gaba: Shin akwai wanda ke sanye da suturar yau da kullun yanzu? "Kidaya nawa na saka a cikin shekarar da ta gabata?" in ji Bastin. "Amsar tabbas a'a ce."