Ishusho y'inyuma y'ishusho yacu: Uburyo dushyira imbere ubuhanga mu myenda

Mu ruhererekane rw'imyenda ku isi muri iki gihe, gukorera mu mucyo no gukorana ubuhanga ni ingenzi kurusha mbere hose. Ibirango n'abaguzi bashaka kumenya uburyo imyenda yabo ikorwa, abo bakorana nabo, n'urwego rw'ubushobozi umucuruzi ashobora gutanga by'ukuri. Niyo mpamvu twubatse igice cya videwo cyihariye ku rubuga rwacu rwemewe - ahantu abakiriya bashobora kubona inkuru nyayo inyuma y'umusaruro wacu w'imyenda, kuva ku gutunganya ibikoresho fatizo kugeza ku myenda irangiye.

Iyi blog ivuga muri make ibintu by'ingenzi biri ku ipaji yacu ya videwo kandi igasobanura uburyo buri gice kigaragaza imbaraga zacu mu bya tekiniki, ubushobozi bwacu mu gukora, n'ubwitange bwacu mu ireme.

1. Intangiriro Isobanutse kandi Yizewe ku Batwe

Urupapuro rwacu rwa videwo rutangirana n'incamake y'ikigo, rutanga isura yihuse kandi nyayo y'amateka yacu, ubunararibonye bwacu, na filozofiya yacu mu gukora imyenda. Aho gukoresha paragarafu ndende, videwo zacu zituma abakiriya badusobanukirwa binyuze mu mashusho nyayo - itsinda ryacu, aho dukora, n'uburyo bwo gukorana.

Iyi nteruro ishyiraho uburyo bwo gushyira mu bikorwa igice gisigaye cy'urupapuro: isobanutse, ikora ku buryo bw'umwuga, kandi ikora ku buryo bw'ukuri.

2. Urugendo rw'uruganda: Aho Ubwiza Butangirira

Kimwe mu bice by'agaciro cyane ku rupapuro rwacu rwa videwo ni urugendo rw'uruganda. Binyuze mu isuzuma ryuzuye, abareba bashobora kureba ingano y'ibikoresho byacu, imirongo y'umusaruro, inzira zo kugenzura ubuziranenge, imashini zikoresha ikoranabuhanga, ndetse n'imikorere ya buri munsi y'abakozi bacu.

Ku bigo bishyira imbere ubuziranenge buhamye, igihe cyo gutanga ibicuruzwa cyizewe, n'imikorere ihamye y'imyenda, iyi sura y'imbere itanga icyizere. Ntabwo igaragaza gusa ko ari byiza.ikidukora arikogutedukomeza gukurikiza amahame yo hejuru kuri buri cyiciro.

3. Inkuru z'abakiriya zubaka icyizere

Ubunararibonye nyakuri bw'abakiriya buvuga byinshi kurusha iyamamaza iryo ari ryo ryose. Videwo zacu z'inkuru z'abakiriya zigaragaza uburyo twashyigikiye ibigo mu gukemura ibibazo - kuva ku guhitamo imyenda no kuyitoragura kugeza ku guhuza umusaruro no kuyitanga burundu.

Izi nkuru zigaragaza ubushobozi bwacu bwo:

• Sobanukirwa n'imyenda itandukanye ikenewe nko kwambara imyenda y'ishuri, imyenda y'ubuvuzi, imyenda y'imideli, cyangwa imyenda y'ibigo

• Igiciroguteza imbere imyenda yihariye

• Menya neza ko ibara rihinduka kandi ko rigenzura neza ubuziranenge

• Tanga amabwiriza menshi mu gihe gito

Ku bashyitsi bashya, ubu buhamya butuma twizerana kandi bukabafasha kudusuzuma nk'umufatanyabikorwa w'igihe kirekire.

4. Icyerekezo cyuzuye cy'uruhererekane rw'imyenda yacu y'ingenzi

Urupapuro rwacu rwa videwo rurimo kandi ibyerekanwa birambuye by’ibyiciro by’ingenzi by’ibicuruzwa byacu. Aya mashusho atuma abakiriya babona neza imiterere, imitako, uburyo bworoshye bwo gukora, n’amabara - neza cyane kuruta amafoto gusa.

① Urutonde rw'imyenda y'ishati — irimo fibre yacu ikunzwe cyane ya bamboo, CVC, TC, n'ibivange byiza cyane

Videwo igaragaza uburyo bworoshye, uburyo bwo guhumeka neza, n'imiterere y'ubuso. Ushobora guhuza ijambo ry'ingenziuruhererekane rw'imyenda y'ishatiKu rubuga rw'ibicuruzwa byawe. Urutonde rurimo ibyapa, jacquard, ibintu bikomeye, imirongo, n'ibipimo.

② Urutonde rw'imyenda ijyanye n'ubwoya — imvange z'ubwoya, imvange za polyester, n'amahitamo mashya yo kuvanga imyenda n'amatafari

Amashusho agaragaza imiterere, uburemere, n'umusozo - ibintu by'ingenzi kugira ngo imyenda irusheho kuba myiza.
Huza interuroikusanyirizo ry'imyenda y'amakotibityo.

③ Imitako yo kwambara mu buvuzi — yakozwe kugira ngo ihumure, irambe kandi ikore neza

Icyiciro kirimo gukura vuba mu bikenewe ku isi.
Huza ijambo ry'ingenziumwenda wo kwa mugangahano.

④ Udutambaro tw'ishuri twambara imyenda imeze nk'iy'ishuri — turaramba, ntidusiba ibara, kandi twagenewe kwambarwa buri munsi

Iyi videwo igaragaza uburyo imyenda irangi ry’ubudodo, plaid, n’imyenda ifite ibara rito.
Ushobora guhuzaimyenda y'ishuri.

⑤ Imurikagurisha ry'imyenda ikora hanze — ibikoresho biteguye gukora neza

Harimo imyenda idapfa amazi, ihumeka, irambura, irinda umuyaga, kandi irinda imirasire y'izuba.
Koreshaimyenda ikora hanzenk'aho ari ryo huza ry'imbere.

Izi videwo zifasha abaguzi kugereranya vuba imirongo y'ibicuruzwa no kumenya ibikoresho bihuye neza n'imishinga yabo.

5. Ingero z'imyenda nyayo: Kuva ku mwenda kugeza ku kuwukoresha

Uretse amashusho y’imyenda yegeranye, urupapuro rwa videwo rurimo kandi amakanzu yoroshye yerekana - amashati, amapantalo, imyenda y’imbere, amakanzu yo kwisiga, amajipo, n’ibindi byinshi.

Kubona imyenda nyayo ikozwe mu myenda yacu bifasha abakiriya gusuzuma:

• Igishushanyo n'imiterere

• Kwimuka no kunanura

• Iyerekana ry'amabara

• Ubuziranenge bw'ubudozi n'ubwubatsi

• Imikorere rusange mu gice cyarangiye

Ku baguzi mpuzamahanga, iyi referensi igaragara ni ingenzi cyane cyane iyo ingero zifatika zitaboneka ako kanya.

6. Impamvu Urubuga rwacu rwa Videwo ari ingenzi ku baguzi ku isi yose

Igice cyacu cya videwo kigamije gufasha abakiriya bo ku isi gufata ibyemezo bihamye byo gushaka amasoko ndetse no mu birometero ibihumbi.

Bigaragaza:

• Ubushobozi bw'umwuga— umusaruro nyawo, inzira nyazo

• Ubunyangamugayo— amashusho yose ni ayo mu bigo byacu bwite

• Ubuhanga mu bicuruzwa— kwerekana neza uruhererekane rw'imyenda myinshi

• Kwizerwa— bishyigikiwe n'ubuhamya bw'abakiriya n'imanza zemejwe

Iyi gahunda ifite impande nyinshi iba ikimenyetso cy'ikoranabuhanga cy'imbaraga zacu mu gukora.

7. Ibikubiye muri videwo bya SEO bifasha mu mucyo

Mu rwego rwo gushyira ku rutonde, imbuga zikungahaye kuri videwo zinoza imikorere ya SEO binyuze mu kugira uruhare rukomeye - igihe kirekire cyo kureba, imikoranire myiza, no guhuza imbere mu buryo bwiza.

Mu guhindura izi videwo z'ingenzi mu nkuru yuzuye kuri blog, dufasha Google gusobanukirwa neza:

• Ibyiciro by'ibicuruzwa byacu

• Ubushobozi bwacu bwo gukora

• Akamaro k'amagambo y'ingenzi ajyanye n'ishakisha ajyanye n'imyenda

Gushyiramo amagambo y'ingenzi nka:

• uruhererekane rw'imyenda y'ishati

• ikusanyirizo ry'imyenda y'amakoti

• umwenda wo kwa muganga

• imyenda y'ishuri

• imyenda ikora hanze

yongera uburyo bwo kugenzura imbere (internal navigation) kandi ikanoza uburyo bwo gutondeka (indexing).

8. Umwanzuro: Videwo zacu zivuga amateka y'ubuhanga bwacu

Imurikagurisha ryacu rya videwo rirenze kuba intangarugero gusa — ni isura igaragara y’imikorere yacu, ubukorikori bwacu, n’imbaraga z’ibicuruzwa byacu.

Mu kureba videwo zacu zose, abakiriya bashobora gusobanukirwa ubushobozi bwacu bwo kwambara imyenda, ubwoko bw'ibicuruzwa, imicungire y'umusaruro, n'agaciro k'ikirango mu buryo ibisobanuro byanditse byonyine bidashobora kugaragaza.

Turaguhaye ikaze ngo urebe ku rubuga rwacu rwa videwo kandi umenye uburyo imyenda yacu ishobora gushyigikira umushinga wawe ukurikira cyangwa umwambaro wawe.