Mu gihe abaguzi bashaka ihumure, imyenda yo "gukorera mu rugo" yageze mu mihanda mu buryo bw'imyambarire

Amakoti y'imyenda ya Marks & Spencer agaragaza ko ubucuruzi bworoshye bushobora gukomeza kubaho
Iduka riri mu muhanda munini ririmo kwitegura gukomeza gukorera mu rugo rikora paki zo "gukorera mu rugo".
Kuva muri Gashyantare, gushakisha imyenda isanzwe muri Marks and Spencer byiyongereyeho 42%. Iyi sosiyete yashyize ahagaragara ikote risanzwe rikozwe mu mwenda usanzwe, rifatanye n'ikoti risanzwe rifite amatugu yoroshye kandi mu by'ukuri ni ipantaro "igezweho" y'ipantaro.
Karen Hall, Umuyobozi w’Imyenda y’Abagabo muri M&S, yagize ati: “Abakiriya bashaka uruvange rw’ibintu bishobora kwambarwa mu biro kandi bigatanga ihumure n’uburyo bworoshye bamenyereye ku kazi.”
Mu kwezi gushize byatangajwe ko amasosiyete abiri yo mu Buyapani yashyize ahagaragara verisiyo yabo ya WFH: "amakoti yo kwambara imyenda yo mu bwoko bwa pajama." Igice cyo hejuru cy'ikoti cyakozwe na What Inc gisa n'ishati y'umweru ihumura, mu gihe igice cyo hasi gisa n'umuntu ugenda yihuta. Iyi ni verisiyo ikabije y'aho umudozi yerekeza: digitalloft.co.uk ivuga ko kuva muri Werurwe umwaka ushize, ijambo "imyenda yo mu rugo" ryashakishijwe inshuro 96.600 kuri interineti. Ariko kugeza ubu, ikibazo cy'uko verisiyo yo mu Bwongereza izaba imeze kiracyari.
“Uko uburyo bwo kudoda bugenda burushaho kuba “ubuhanga bushya”, twizeye kubona imyenda yoroshye kandi isanzwe izazana imideli iruhura,” Hall yasobanuye. Andi masosiyete nka Hugo Boss yabonye impinduka mu byo abakiriya bakeneye. “Imidagaduro ikomeje kuba ingenzi cyane,” ibi ni ibyatangajwe na Ingo Wilts, umuyobozi mukuru wa Hugo Boss. Yavuze ku kwiyongera kw’ibiciro by’amapantaro yo kwiruka, amapantaro yo kwiruka n’amashati yo mu bwoko bwa T-shirt (Harris yavuze kandi ko kugurisha amashati ya M&S polo “byiyongereyeho ibirenze kimwe cya gatatu” mu cyumweru cya nyuma cya Gashyantare). Kugira ngo ibyo bigerweho, Hugo Boss na Russell Athletic, ikirango cy’imyenda ya siporo, bakoze verisiyo yo ku rwego rwo hejuru y’imyambaro ya Marks & Spencer: amapantaro maremare yo kwiruka akoreshwa nk’amapantaro yo kwiruka n’ikoti ryoroshye n’ipantaro. Yagize ati: “Turimo guhuza ibyiza byombi.”
Nubwo twazanywe hano gukorera mu rugo, imbuto z’imyenda ya hybride zatewe mbere ya Covid-19. Christopher Bastin, umuyobozi w’ubuhanzi wa Gant, yagize ati: “Mbere y’icyorezo, imiterere n’imiterere byari byaragizweho ingaruka cyane n’imyambarire yo mu muhanda no mu myaka ya 1980, bituma (amakoti) aba ikirere cyiza kandi cyuje impumuro nziza.” Wilts yemeye ati: “Na mbere y’icyorezo, ibyo twakusanyije byahindutse imyambarire isanzwe, akenshi ivanze n’ibintu byakozwe ku giti cyabyo.”
Ariko abandi, nka Richard James, umudozi wa Saville Street, washushanyije imyenda ya Prince William, bemeza ko hakiri isoko ryaamakoti gakondo“Abakiriya bacu benshi bategereje kongera kwambara amakoti yabo,” uyu ni Sean Dixon, washinze iyi kompanyi. “Iki ni igisubizo cyo kwambara imyenda imwe buri munsi mu gihe cy’amezi menshi. Numvise abakiriya bacu benshi bavuga ko iyo bambaye neza, bakora neza cyane mu bucuruzi.”
Nyamara, iyo dutekereje ku hazaza h'akazi n'ubuzima, ikibazo gikomeza kuba iki: Ese hari uwambaye ikositimu isanzwe ubu? Bastin yagize ati: “Bara umubare nambaye mu mwaka ushize?” “Igisubizo ni oya rwose.”