Masiketi eMarks & Spencer akagadzirwa nejira anoratidza kuti maitiro ebhizinesi akasununguka anogona kuramba aripo
Chitoro chiri mumigwagwa mikuru chiri kugadzirira kuramba chichishanda chiri kumba nekugadzira mapakeji ekuti "basa rinobva kumba".
Kubva muna Kukadzi, kutsvaga mbatya dzemhando yepamusoro kuMarks and Spencer kwakawedzera ne42%. Kambani iyi yakatanga sutu yemhando yepamusoro yakagadzirwa nejezi rakatambanudzwa, pamwe chete nejaketi remhando yepamusoro rine mapendekete akapfava uye chaizvoizvo zvipfeko zvemitambo. Bhachi "rakangwara" rebhurugwa.
Karen Hall, Mukuru weMagadzirirwo eNhumbi dzeVarume kuM&S, akati: “Vatengi vari kutsvaga zvinhu zvakasiyana-siyana zvinogona kupfekwa muhofisi uye zvinopa nyaradzo uye zororo ravajaira kubasa.”
Zvakataurwa mwedzi wapera kuti makambani maviri ekuJapan akaburitsa vhezheni yavo yezvipfeko zveWFH: "machira epajama." Chikamu chepamusoro chesutu chakagadzirwa neWhat Inc chinoita sehembe chena inozorodza, nepo chikamu chepazasi chinoita sejogger. Iyi ivhezheni yakanyanya yekuti musoni ari kuenda kupi: digitalloft.co.uk inoshuma kuti kubvira munaKurume gore rapfuura, izwi rekuti "zvipfeko zvekumba" rave richitsvakwa ka96,600 paInternet. Asi kusvika pari zvino, mubvunzo wekuti vhezheni yeBritish ichaita sei wakaramba uripo.
“Sezvo nzira dzekusona dzakasununguka dzichiva ‘dzakangwara’, tinotarisira kuona machira akapfava uye asina kurongeka achiunza mafashoni akasununguka,” akadaro Hall. Mamwe mabrandi akadai saHugo Boss akaona shanduko muzvinodiwa nevatengi. “Kuzvivaraidza kuri kuramba kuchikosha,” akadaro Ingo Wilts, mukuru wekambani yeHugo Boss. Akataura nezvekuwedzera kwekutengeswa kwemahoodies, majogging bhurugwa nemaT-shirts (Harris akataurawo kuti kutengeswa kwemashati epolo eM&S “kwakawedzera neanopfuura chikamu chimwe muzvitatu” muvhiki yekupedzisira yaKukadzi). Kuti izvi zviitike, Hugo Boss naRussell Athletic, kambani yezvemitambo, vakagadzira sutu yepamusoro-soro yeMarks & Spencer: mabhurugwa marefu ejogging anoshanda sebhurugwa resutu uye bhachi resutu rakapfava nemabhurugwa. “Tiri kusanganisa zvakanakisa zvenyika mbiri idzi,” akadaro.
Kunyangwe takaunzwa kuno kuzoshanda kubva kumba, mbeu dzemhando yehybrid dzakadyarwa Covid-19 isati yasvika. Christopher Bastin, director wekugadzira waGant, akati: “Denda risati rasvika, magadzirirwo ezvishongo nemaumbirwo ainyanya kukanganiswa nehembe dzemumugwagwa nema1980, zvichiita kuti (masutu) ave nemhepo yakasununguka uye yakasununguka.” Wilts akabvumirana nazvo achiti: “Kunyangwe denda risati rasvika, zvinhu zvedu zvakachinja kuita mafashoni emazuva ese, anowanzo sanganiswa nezvinhu zvakagadzirwa nevanhu.”
Asi vamwe, vakaita saRichard James, musoni wembatya weSaville Street, uyo akagadzira mbatya dzaPrince William, vanotenda kuti kuchine musika wembatya dzemasutu echinyakare"Vatengi vedu vazhinji vari kutarisira kupfeka masutu avo zvakare," akadaro muvambi wekambani Sean Dixon. "Iyi imhinduro yekupfeka hembe dzakafanana zuva nezuva kwemwedzi yakati wandei. Ndakanzwa kubva kune vazhinji vevatengi vedu kuti kana vakapfeka zvakakodzera, vanoita zviri nani munyika yebhizinesi."
Kunyange zvakadaro, patinofunga nezveramangwana rebasa nehupenyu, mubvunzo unoramba uripo ndewekuti: Pane munhu akapfeka sutu yakajairika here iye zvino? "Verenga kuti ndakapfeka zvakadii mugore rapfuura?" Bastin akadaro. "Mhinduro yacho ndeye kwete zvechokwadi."
Nguva yekutumira: Chikumi-03-2021