Dharka tolmada leh ee Marks & Spencer ayaa tilmaamaya in qaab ganacsi oo dabacsan uu sii jiri karo
Dukaanka weyn ee wadada ayaa isu diyaarinaya inuu sii wado shaqada guriga isagoo soo saaraya xirmooyin "shaqo guriga ah".
Tan iyo bishii Febraayo, raadinta dharka rasmiga ah ee Marks iyo Spencer ayaa korodhay 42%. Shirkaddu waxay soo bandhigtay suudh caadi ah oo laga sameeyay shaati fidsan, oo lagu daray jaakad rasmi ah oo leh garbo jilicsan, waana dharka isboortiga. Surwaalka "caqliga badan" ee surwaalka.
Karen Hall, Madaxa Naqshadeynta Dharka Ragga ee M&S, ayaa tiri: "Macaamiishu waxay raadinayaan isku-darka alaab lagu xiran karo xafiiska oo bixiya raaxada iyo qaabka nasashada ee ay u barteen shaqada."
Waxaa bishii hore la soo sheegay in laba shirkadood oo Jabbaan ah ay soo saareen nooca dharka WFH: "suits-ka dharka jiifka." Qaybta sare ee dharka ay soo saartay What Inc waxay u egtahay shaadh cad oo cusub, halka qaybta hoose ay u egtahay jogger. Tani waa nooc aad u daran oo ah halka uu ku socdo tolmaha: digitalloft.co.uk ayaa ku warameysa in tan iyo bishii Maarso ee sannadkii hore, ereyga "xidhashada guriga" laga raadiyay 96,600 oo jeer internetka. Laakiin ilaa hadda, su'aasha ah sida nooca Ingiriisku u ekaan doono ayaa weli taagan.
"Maadaama hababka tolida ee raaxada leh ay noqdaan 'caqli cusub', waxaan rajeyneynaa inaan aragno dharka jilicsan oo caadi ah oo keena qaabab dabacsan," Hall ayaa sharraxay. Noocyada kale sida Hugo Boss ayaa arkay isbeddello ku yimid baahiyaha macaamiisha. "Madadaalada ayaa sii kordheysa oo muhiim ah," ayuu yiri Ingo Wilts, oo ah madaxa summada ee Hugo Boss. Wuxuu xusay kororka iibka hoodies-ka, surwaalka orodka iyo shaadhka T-shirt-ka (Harris sidoo kale wuxuu sheegay in iibinta shaadhka M&S polo "ay kordheen in ka badan saddex meelood meel" usbuucii ugu dambeeyay ee Febraayo). Si loo gaaro taas, Hugo Boss iyo Russell Athletic, oo ah sumad dharka isboortiga ah, waxay soo saareen nooc heer sare ah oo suudhka Marks & Spencer ah: surwaal orod dheer oo labanlaab ah suudhka suudhka iyo jaakad jilicsan oo suudh leh. "Waxaan isku daraynaa kuwa ugu fiican labada adduun," ayuu yiri.
Inkasta oo halkan naloo keenay inaan guriga ka shaqeyno, haddana iniinyaha isku-dhafka ah waxaa la beeray ka hor Covid-19. Christopher Bastin, oo ah agaasimaha hal-abuurka ee Gant, ayaa yiri: "Kahor masiibada, silhouettes-ka iyo qaababka waxaa si weyn u saameeyay dharka waddooyinka iyo 1980-meeyadii, taasoo siisay (suudadka) jawi deggan oo deggan." Wilts ayaa ku raacay: "Xitaa ka hor masiibada, ururintayadu waxay dhab ahaantii isu beddeshay qaabab badan oo aan caadi ahayn, oo badanaa lagu daro alaab gaar ah."
Laakiin kuwa kale, sida dharka tolida ee Saville Street Richard James, oo dharka u naqshadeeyay Amiir William, ayaa aaminsan in weli suuq uu ku jirodharka dhaqanka"Macaamiisheenna badan ayaa rajeynaya inay mar kale xirtaan suudhkooda," ayuu yiri aasaasaha Sean Dixon. "Tani waa jawaab celin ku saabsan xirashada dharka isku midka ah maalin kasta dhowr bilood. Waxaan ka maqlay macaamiisheenna badan in marka ay si habboon u labistaan, ay si fiican uga shaqeeyaan adduunka ganacsiga."
Si kastaba ha ahaatee, marka aan ka fikirno mustaqbalka shaqada iyo nolosha, su'aashu waxay weli tahay: Ma jiraa qof xiran suudh caadi ah hadda? "Tiri inta aan xirtay sannadkii la soo dhaafay?" Bastin ayaa yiri. "Jawaabtu hubaal waa maya."
Waqtiga boostada: Juun-03-2021