Njengoba abathengi befuna induduzo, amasudi “okusebenza ekhaya” afika emigwaqweni ngemfashini

Amasudi endwangu alukayo kaMarks & Spencer abonisa ukuthi isitayela sebhizinisi esikhululekile singase siqhubeke nokuba khona
Isitolo esisezitaladini ezinkulu silungiselela ukuqhubeka nokusebenza ekhaya ngokukhiqiza amaphakheji “okusebenza ekhaya”.
Kusukela ngoFebhuwari, ukusesha izingubo ezisemthethweni kwaMarks and Spencer kukhuphuke ngo-42%. Le nkampani yethule isudi evamile eyenziwe ngejezi elinwetshiwe, elihambisana nejakethi ehlelekile enamahlombe athambile futhi empeleni iyizingubo zezemidlalo. Ibhulukwe "elihlakaniphile" lebhulukwe.
UKaren Hall, iNhloko Yokuklama Izingubo Zabesilisa kwa-M&S, uthe: “Amakhasimende afuna ingxube yezinto ezingagqokwa ehhovisi futhi zinikeze induduzo kanye nesitayela esikhululekile abasijwayele emsebenzini.”
Kwabikwa ngenyanga edlule ukuthi izinkampani ezimbili zaseJapan zikhiphe inguqulo yazo yezingubo ze-WFH: “amasudi e-pajama.” Ingxenye engenhla yesudi ekhiqizwe yi-What Inc ibukeka njengehembe elimhlophe eliqabulayo, kanti ingxenye engezansi ibukeka njengomuntu ogijimayo. Lena inguqulo exakile yokuthi umthungi uyaphi: i-digitalloft.co.uk ibika ukuthi kusukela ngoMashi ngonyaka odlule, igama elithi “izingubo zasekhaya” selisetshenziswe izikhathi ezingu-96,600 ku-inthanethi. Kodwa kuze kube manje, umbuzo wokuthi inguqulo yaseBrithani izobukeka kanjani usalokhu ukhona.
“Njengoba izindlela zokuthunga ezikhululekile ziba ‘ubuhlakani obusha’, sithemba ukubona izindwangu ezithambile nezikhululekile ziletha izitayela ezikhululekile,” kuchaza uHall. Amanye amabhrendi afana neHugo Boss abone izinguquko ezidingweni zamakhasimende. “Ukuzijabulisa kuya ngokuya kuba yinto ebaluleke kakhulu,” kusho u-Ingo Wilts, isikhulu esiphezulu sebhrendi leHugo Boss. Ukhulume ngokwanda kokuthengiswa kwama-hoodies, amabhulukwe okugijima kanye nama-T-shirt (uHarris uphinde wathi ukuthengiswa kwamahembe epolo e-M&S “kukhuphuke ngaphezu kwengxenye yesithathu” ngesonto lokugcina likaFebhuwari). Ngenxa yalokhu, iHugo Boss kanye neRussell Athletic, uhlobo lwezingubo zezemidlalo, bakhiqize inguqulo ephezulu yesudi yeMarks & Spencer: amabhulukwe amade okugijima asebenza njengebhulukwe lesudi kanye nejazi lesudi elithambile namabhulukwe. “Sihlanganisa okuhle kakhulu kokubili,” esho.
Nakuba silethwe lapha ukuzosebenza sisuka ekhaya, imbewu yesethi ye-hybrid yatshalwa ngaphambi kwe-Covid-19. UChristopher Bastin, umqondisi wokudala kaGant, uthe: “Ngaphambi kobhubhane, izithunzi kanye nokwakheka kwakuthonywe kakhulu yizingubo zasemgwaqweni kanye neminyaka yawo-1980, okwenza (amasudi) abe nomoya okhululekile nokhululekile.” UWilts uvumile: “Ngisho nangaphambi kobhubhane, amaqoqo ethu empeleni ashintshe aba izitayela ezivamile, ngokuvamile ezihlanganiswe nezinto ezenziwe ngokwezifiso.”
Kodwa abanye, njengomthungi waseSaville Street uRichard James, owaklama izingubo zePrince William, bakholelwa ukuthi kusenemakethe yezinguboamasudi endabuko“Amakhasimende ethu amaningi alangazelela ukugqoka amasudi awo futhi,” kusho umsunguli uSean Dixon. “Lokhu kuyimpendulo yokugqoka izingubo ezifanayo nsuku zonke izinyanga eziningana. Ngizwile kumakhasimende ethu amaningi ukuthi uma egqoke ngendlela efanele, enza kangcono kakhulu ezweni lebhizinisi.”
Noma kunjalo, uma sicabanga ngekusasa lomsebenzi nokuphila, umbuzo uhlala uthi: Ingabe ukhona ogqoke isudi evamile manje? “Bala ukuthi ngigqoke malini ngonyaka odlule?” kusho uBastin. “Impendulo ngokuqinisekile ingucha.”