Kungakapheli nesonto! Ngomhlaka-19 Okthoba, sizoxoxa ngezinkinga ezibaluleke kakhulu zosuku ne-Sourcing Journal kanye nabaholi bemboni e-SOURCING SUMMIT NY. Ibhizinisi lakho alinakuphuthelwa yilokhu!
“[I-Denim] iqinisa isikhundla sayo emakethe,” kusho uManon Mangin, inhloko yemikhiqizo yemfashini kwaDenim Première Vision.
Nakuba imboni ye-denim isiphinde yathola isimo sayo esihle kakhulu, iyaqaphela futhi ngokubeka wonke amaqanda ayo ebhasikidini elilodwa njengoba yenza eminyakeni eyishumi edlule, lapho izimboni eziningi zazithembele ekuthengisweni kwama-super stretch skinny jeans ukuze ziphile.
E-Denim Premiere Vision eMilan ngoLwesithathu—umcimbi wokuqala ongokoqobo cishe eminyakeni emibili—uMangin uchaze izindikimba ezintathu ezibalulekile eziye zasakazeka embonini yezindwangu ze-denim nezingubo.
UMangin uthe intwasahlobo nehlobo lika-2023 kwaphawula "isikhathi sokushintsha" embonini ye-denim ukuze ithuthuke ibe imiqondo emisha ehlanganisiwe kanye nezinhlobo ezingalindelekile. Inhlanganisela emangalisayo yezindwangu kanye "nokuziphatha okungavamile" kwenza indwangu ikwazi ukudlula izici zayo zokuqala. Wanezela ngokuthi lapho imishini yezindwangu ithuthukisa izindwangu ngobuningi obuthintekayo, ubumnene kanye nokugeleza, ukugxila kulesi sikhathi sonyaka kuwukuthinta.
Ku-Urban Denim, lesi sigaba siguqula izitayela zezingubo zomsebenzi ezingokoqobo zibe yimfashini yansuku zonke eqinile.
Lapha, ingxube ye-hemp iyavela, ngokwengxenye ngenxa yamandla angokwemvelo e-fiber. UMangin uthe indwangu ye-denim yakudala eyenziwe ngokotini wemvelo kanye nesakhiwo esiqinile esingu-3×1 ihlangabezana nesidingo sabathengi semfashini esebenzayo. Ukuluka okuyinkimbinkimbi kanye ne-jacquard enezintambo eziqinile kwandisa ukukhanga okuthintekayo. Uthe amajakethi anezikhwama eziningi zokubopha kanye nokuthunga yizinto ezibalulekile kule sizini, kodwa awaqinile njengezansi. Ukuqeda okungangeni manzi kuthuthukisa itimu enobungani nedolobha.
I-Urban Denim iphinde inikeze indlela emfashini yokudiliza i-denim. Amajini anokulungiswa okuhlelekile agcizelela isigaba sokwenza amaphethini sobuciko bezingubo. Ama-patchwork aqhubekayo—kungakhathaliseki ukuthi enziwe ngezindwangu ezilahliwe noma indwangu entsha eyenziwe ngemicu ephinde yasetshenziswa—ahlanzekile futhi angakha inhlanganisela yemibala evumelanayo.
Ngokuvamile, ukusimama kuyisisekelo sezindikimba zesimanje. I-denim yenziwe ngokotini osetshenzisiwe, ilineni, i-hemp, i-tencel kanye nokotini wemvelo, futhi kuhlanganiswe nobuchwepheshe bokugcina bokonga amandla nokonga amanzi, sekuyinto evamile entsha. Kodwa-ke, izindwangu eziningi zenziwa ngohlobo olulodwa lwefayibha, okubonisa ukuthi amafektri angenza kanjani inqubo yokuvuselela kabusha ibe lula ekupheleni kwesikhathi sokuphila kwengubo.
Isihloko sesibili seDenim Première Vision, iDenim Offshoots, sivela ekufuneni kwabathengi induduzo. UMangin uthe isihloko semfashini “ukuphumula, inkululeko kanye nenkululeko” futhi uhlonipha kakhulu izingubo zezemidlalo.
Lesi sidingo senduduzo kanye nenhlalakahle senza izimboni zandise izinhlobo ezahlukene ze-denim ezithungiwe. Izinto ze-denim ezithungiwe “ezingenamingcele” zentwasahlobo nehlobo lama-23 zifaka phakathi izingubo zezemidlalo, amabhulukwe okugijima kanye namabhulukwe amafushane, kanye namajakethi esudi abukeka ebukhali.
Ukuxhumana kabusha nemvelo sekuyinto ethandwayo kubantu abaningi, futhi lo mkhuba ugcwele imfashini ngezindlela ezahlukene. Indwangu enokunyatheliswa kwamanzi kanye nobuso obunamagagasi iletha umuzwa wokuzola ku-denim. Imiphumela yamaminerali kanye nodayi bemvelo kunegalelo ekuqoqweni komhlaba. Ngokuhamba kwesikhathi, ukunyatheliswa kwe-laser yezimbali okungabonakali kubonakala sengathi sekuphelile. UMangin uthe amaphethini aphefumulelwe yi-retro abaluleke kakhulu kuma-“bras asedolobheni” noma ama-corsets asekelwe ku-denim.
I-denim yesitayela se-spa iwukwenza i-jeans izwakale ingcono. Uthe ingxube ye-viscose yenza indwangu izwakale sengathi inesikhumba se-peach, kanti izingubo eziphefumulayo kanye namajakethi esitayela se-kimono enziwe nge-lyocell kanye ne-modal blends sekuba yimikhiqizo eyinhloko yalesi sikhathi sonyaka.
Indaba yesithathu yemfashini, i-Enhanced Denim, ihlanganisa wonke amazinga efantasy kusukela ekukhazimuleni okukhulu kuya "kokunethezeka okuphelele".
I-jacquard enezithombe enamaphethini emvelo nangabonakali iyisihloko esithandwayo. Uthe umbala, umphumela wokucasha kanye noboya obukhululekile kwenza indwangu kakotini engu-100% ebusweni ibe nkulu. I-organza efanayo enombala okhalweni nasephaketheni elingemuva inezela ukukhanya okuncane ku-denim. Ezinye izitayela, njenge-corsets kanye namahembe ezinkinobho anezimbobo ze-organza emikhonweni, zembula ukuthinta kwesikhumba. "Inomoya wokwenza ngokwezifiso okuthuthukisiwe," kusho uMangin.
I-bug esakazekile yeminyaka eyinkulungwane ithinta ukukhanga kwe-Gen Z kanye nabathengi abasebasha. Imininingwane yabesifazane abahle kakhulu—kusukela kuma-sequin, amakristalu anesimo senhliziyo kanye nezindwangu ezicwebezelayo kuya kuma-pink aqinile kanye nemidwebo yezilwane—ifanele abantu abasafufusa. UMangin uthe isihluthulelo ukuthola izesekeli nemihlobiso engahlukaniswa kalula ukuze isetshenziswe kabusha.
Isikhathi sokuthunyelwe: Okthoba-15-2021