Inyuma Yibintu: Nigute Twakwemeza Imyenda Yubuziranenge Kumurongo Wumukiriya Wumukiriya wa Berezile

Imyenda myiza ni ngombwa kugirango intsinzi yubucuruzi ubwo aribwo bwose. Iyo iwacuUmukiriya wa Berezileyagezeho, bari gushakisha ibikoresho byo murwego rwo hejuru kubwaboimyenda yo kwivuzaicyegeranyo. Ibyo bakeneye byihariye byaduteye kwibanda ku busobanuro n'ubwiza. A.gusura ubucuruzi, harimo amahirwe yosura uruganda, yadushoboje guhuza neza ubuhanga bwacu naUmukiriya'Icyerekezo.

Ibyingenzi

• Kumenya ibyo umukiriya ashaka ni ngombwa cyane. Fata umwanya wige intego zabo kandiimyenda ikeneweguhuza icyerekezo cyabo.
• Kuba inyangamugayo bifasha kubaka ikizere hamwe nabakiriya. Sangira ibishya kandi utange ibisobanuro kubitanga kugirango bumve bafite ikizere.
• Reka abakiriya bafashe gutora umwenda.Erekana ingerokandi ubatumire gusura uruganda kugirango bakore neza.

Gusobanukirwa ibyo Umukiriya akeneye

Gucukumbura ibikorwa byumukiriya nintego

Mugihe nabanje guhuza nabakiriya bacu bo muri Berezile, nafashe umwanya wo gusobanukirwa neza ubucuruzi bwabo. Bafite ubuhanga bwo kuremakwambara neza, kugaburira inzobere mu buzima zikeneye imyenda iramba ariko yoroshye. Intego yabo yari isobanutse: kuzamura umurongo wibicuruzwa byabo ukoresheje imyenda ihebuje ishobora kwihanganira gukoreshwa cyane mugukomeza kugaragara neza. Muguhuza n'icyerekezo cyabo, nemeje ko icyemezo cyose twafashe gishyigikira intego zabo.

Kumenya ibyifuzo byimyenda nibisabwa byihariye

Umukiriya yari afite ibisabwa byihariye kumyenda yabo. Bakeneye ibikoresho bihumeka, byoroshye koza, kandi birwanya kwambara no kurira. Byongeye kandi, bashimangiye akamaro k'amabara meza atazashira nyuma yo gukaraba inshuro nyinshi. Nakoranye cyane nabo kugirango menye ibyo ukunda kandi nanditse buri kantu kugirango ndebe ko nta kintu na kimwe cyirengagijwe. Ubu buryo bwitondewe bwatwemereye guhuza inzira zacu kugirango tubone ibyo bakeneye.

Gushiraho ikizere binyuze mu itumanaho risobanutse kandi rinyuze mu mucyo

Kubaka ikizere byari iby'ibanze kuva mbere. Nakomeje gushyikirana kumugaragaro nabakiriya, ntanga amakuru mashya kandi nkemura ibibazo byabo vuba. Gukorera mu mucyo byagize uruhare runini muri iki gikorwa. Urugero:

• Nabagejejeho amakuru arambuye kubyerekeye abaduha ibyo dukora hamwe nimyitwarire yabo.
• Nasobanuye uko twitwayekugenzura ubuziranengekwemeza ko imyenda yujuje ubuziranenge bwinganda.

Ibicuruzwa nka Patagonia byagaragaje ko gukorera mu mucyo bitera kwizerana n'ubudahemuka. Mugukoresha uburyo busa, nashimangiye umubano wumukiriya kandi nemeza ko bumva bafite ikizere mubufatanye bwacu.

Gushakisha no Kwemeza Imyenda myiza

Gufatanya nabatanga isoko ryizewe mubucuruzi bwimyenda

Kugira ngo umukiriya yujuje ubuziranenge bwo hejuru, nifatanije nabatanga isoko bazwiho kuba badasanzwe mu nganda zimyenda. Nashyize imbere abo bafiteibyemezo byagaragaje ubwitange bwaboku bwiza no kuramba. Kurugero, Nakoranye nabatanga isoko bafite ibyemezo nka OEKO-TEX® Standard 100, yemeza ko imyenda itarangwamo ibintu byangiza, na GOTS, igenzura imiterere yimyenda. Hasi nimbonerahamwe yerekana muri make ibyemezo byingenzi nasuzumye:

Izi mpamyabumenyi zampaye ikizere ko imyenda izuzuza ibyo umukiriya yiteze kumurongo wo kwambara.

Gukora igenzura ryuzuye no gusuzuma raporo y'ibizamini

Nakoze igenzura rikomeye kugirango menye neza ko imyenda yujuje ibipimo bisabwa. Ibi byari bikubiyemo gusuzuma raporo y'ibizamini biramba, guhumeka, no kurangi. Kurugero, Nasesenguye ibisubizo bivuye mu gupima abrasion kugirango nemeze ko umwenda ushobora kwihanganira kwambara buri munsi. Nasuzumye kandi ibizamini byo kwisiga kugirango menye neza ko amabara meza atazashira nyuma yo gukaraba inshuro nyinshi. Ibi bizamini byatanze amakuru apimye kugirango yemeze imyenda yizewe kandi ikwiriye kwambara kwa muganga.

Kugaragaza imyenda hamwe namakarita yamabara kugirango abakiriya bemerwe

Mumaze kumenya imyenda ikwiye, nerekanye swatches namakarita yamabara kubakiriya kugirango babyemeze. Iyi ntambwe yabemereye gusuzuma ubwiza, uburemere, hamwe nibara ryibara ryibara. Nabashishikarije kugerageza ingero mu bihe bitandukanye kugira ngo barebe ko amabara ahuza n'ibiranga. Muguhuza abakiriya muriki gikorwa, nemeje ko banyuzwe kandi nshimangira umubano dufatanya.

Ubufatanye no Kurangiza Imyenda

Gutumira umukiriya gusura uruganda kuburambe

Natumiye umukiriya gusura uruganda rwacu kugirango abaha uburambe-ngiro. Uru ruzinduko rwabemereye kubona hafi yimyenda yimyenda no gusobanukirwa urwego rwubuvuzi dushyira muri buri ntambwe. Mu kunyura mu ruganda, bashoboraga gukora ku bikoresho, bakareba imashini zikora, kandi bagasabana nitsinda rishinzwe gukora imyenda yabo. Iyi mikoranire yumuntu yabafashaga kumva bahujwe nibikorwa kandi bizeye ubushobozi bwacu bwo kugera kubyo bategereje.

Kwerekana inzira yumusaruro kugirango werekane ubuhanga

Mugihe cyo gusura uruganda, nerekanye uburyo bwo gukora kugirango tugaragaze ubuhanga bwacu no kwiyemeza ubuziranenge.Gukorera mu mucyo byari ingenzi. Nasobanuye buri cyiciro, kuva gushakisha ibikoresho fatizo kugeza kugenzura ubuziranenge bwa nyuma. Ubu buryo bwahujwe nubushishozi bwinganda, bushimangira ko gukorera mu mucyo byubaka ikizere. Urugero:

• Nerekanye inkomoko y'ibikoresho fatizo bikoreshwa mu bitambaro.
• Nasangiye politiki yo kugaruka kugirango twerekane ibyo dukora.
• Nerekanye ko 90% byabaguzi bizera ibirango byinshi mugihe ibikorwa biboneye.

Izi mbaraga zijeje abakiriya ko twashyize imbere ibyo bakeneye kandi twubahiriza amahame yo hejuru murwego rwo gukora.

Kunonosora imyenda ishingiye kubitekerezo byabakiriya

Nyuma yo gusura uruganda, nakusanyije ibitekerezo byabakiriya kurigutunganya imyenda yo guhitamo. Bashimye amahirwe yo gutanga ibitekerezo nyuma yo kubona ibikoresho mubikorwa. Nkurikije ibyifuzo byabo, nahinduye uburemere bwimyenda ndangiza amabara palette kugirango ndusheho guhuza nibiranga ikiranga. Ubu buryo bwo gufatanya bwatumaga ibicuruzwa byanyuma byujuje ibyifuzo byabo kandi bishimangira umubano wumwuga.

Kwemeza imyenda myiza byasabye uburyo bwitondewe. Nakurikiranye inzira itunganijwe, kuva gusobanukirwa ibyo umukiriya akeneye kugeza kunonosora ibyanyuma. Ubu bufatanye bwavuyemo intsinzi igaragara:

Ibyo twiyemeje kurwego rwiza no kuba indashyikirwa bigaragarira mu mpamyabumenyi nka:

• ISO 9001yo gucunga neza.
• OEKO-TEX®kwemeza ko imyenda idafite ibintu byangiza.
• GRSishinzwe gushakisha ibikoresho byakoreshejwe neza.

Uyu mushinga washimangiye ubwitange bwanjye gutanga ibisubizo bidasanzwe mubikorwa byimyenda yabigenewe.

Ibibazo

Ni izihe ntambwe utera kugirango ubuziranenge bw'imyenda?

Nkurikiza inzira itunganijwe: gushakira isoko abatanga ibyemezo, gukora igenzura rikomeye, no guhuza abakiriya muguhitamo imyenda kugirango babone ibyo bategereje.

Nigute ukemura ibitekerezo byabakiriya mugihe cyibikorwa?

Numva cyane ibitekerezo, kunonosora amahitamo yimyenda, no guhindura ibyatoranijwe kugirango bihuze nicyerekezo cyabakiriya, nemeza ko kunyurwa kuri buri cyiciro.

Kuki gukorera mu mucyo ari ngombwa mu gushakisha imyenda?

Gukorera mu mucyo byubaka ikizere. Kugabana amakuru yabatanga amakuru, imyitwarire myiza, hamwe nubuziranenge byizeza abakiriya ibyo twiyemeje kuba indashyikirwa no kuba abanyamwuga.