Imeko yelaphu yehlabathi iyatshintsha, kodwa kuthi, umsebenzi ophambili awukatshintshi. NgoMatshi, iqela lethu liye eRashiya ukuya kumboniso welaphu odumileyo wamazwe ngamazwe, omele ibhulorho phakathi kwesakhiwo sethu sokuvelisa esiphucukileyo kunye neemfuno eziguqukayo zemarike yase-Eurasia.
Nangona i-CEO yethu yayijongene nemisebenzi eyenzeka kumzi-mveliso, umyalezo wawucacile:Iqela Elinye, Umgangatho Omnye.
Intsebenziswano yobuNkokheli kunye nokuSebenza
Kwihlabathi lorhwebo lwamazwe ngamazwe, ukuhambelana kwemali yeyona mali iphambili. Ubukho bethu kumboniso waseRashiya kulo nyaka bubungqina beenkqubo eziqinileyo esizakhele amashumi eminyaka.
Njengoko kubonisiwe kwividiyo yethu yamva nje,"Nokuba ndikwindawo okanye andikho, umgangatho wethu awutshintshi."Le ngcamango iqinisekisa ukuba ilaphu olichukumisayo kwi-booth yethu eMoscow lolona mgangatho uchanekileyo owenziwe kwindawo yethu yokusebenzela ekumawakawaka eekhilomitha ukusuka apho. Asithengisi nje kuphela ilaphu; sithembisa ukubaumgangatho, uzinzo, kunye nobudlelwane bexesha elide.
Ukuqinisa ubudlelwane nabahlobo bakudala
Imiboniso idla ngokubonwa njengokufuna abathengi abatsha, kodwa kuthi, iyindlela yokubuyela ekhaya. Sichithe ixesha elininzi lomsitho sidibana kwakhona namaqabane ethu exesha elide abethembele kwimpahla yethu elukiweyo kangangeminyaka. Kwishishini apho "imfashini ekhawulezayo" idla ngokuphazamisa ingqibelelo, ezi ntlanganiso zobuso ngobuso zisivumela ukuba sixoxe ngeenkcukacha zobugcisa, siqokelele ingxelo malunga nokuthunyelwa kwangaphambili, kwaye siqiniseukuthembana okwakheke ngokuhamba kwexesha.
Ukwandisa iHorizon: Umboniso weMveliso yethu
Nangona sidume “ngeentsika ezine” eziphambili zelaphu ezilukiweyo, umboniso walo nyaka ubonakalise ukwanda okukhulu kwepotifoliyo yethu.
1. Iimpahla zakudala: Iiyunifomu, ezezonyango, kunye neempahla zeshishini
Siyaqhubeka nokukhokela imarike kwimpahla yobugcisa esebenza kakuhle:
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Iingubo zeShishini kunye neeSuti:Ilukwe kakuhle ukuze igqibele kakuhle kwaye ifakelwe ngendlela yobungcali.
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Amalaphu afanayo:Yenzelwe ukuqina nokuqina kombala kwiindawo zokusebenza ezinzima.
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Amalaphu okunxiba kwezonyango:Igxile ekuphefumleni kakuhle, ucoceko, kunye nentuthuzelo efunekayo xa umntu etshintsha ixesha elide kunyango.
2. I-New Frontier: Uthotho lwe-“Light Outdoor” (Isilumkiso seTrend)
Eyona nto ibalaseleyo kwingqokelela yethu ka-2026 ngokungathandabuzekiyo kukubaUthotho lwangaphandle olukhanyayoKwiminyaka emibini edlulileyo, iindlela ze-“Urban Outdoor” kunye ne-“Quiet Luxury” ziye zadibana, nto leyo edale imfuno enkulu yamalaphu asebenza njengeempahla zemidlalo kodwa ajongeka njengefashoni ephezulu.
Ingqokelela yethu entsha yenzelwe ngokukodwa:
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Iingubo zomoya zangaphandle kunye neengubo zomsele:Ukhuseleko olukhaphukhaphu kwimozulu.
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Iijakethi zobuchwephesha kunye neeblazers eziqhelekileyo:Iyawakhaba amanzikwaye iyaphefumla, ifanelekile kubagibeli banamhlanje.
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Impahla yangaphandle esebenzayo:Amalaphu anikezela ukolulwa koomatshini kunye nokukhuselwa kwe-UV ngaphandle kokulahlekelwa bubume obucokisekileyo bempahla yodidi oluphezulu.
Kutheni ukhetha uthotho lwethu lwe-Light Outdoor?Siqaphele ukuba imakethi iyayeka ukusebenzisa izixhobo "ezinzima" ukuya kwizinto ezinokuguquguquka, "ezilula nezikumgangatho ophezulu". Amalaphu ethu ayawuvala lo msantsa, enika iinkcukacha zobugcisa zejakethi yesiphepho kunye nomfanekiso wesandla omhle wejakethi yoyilo.
Amandla oNikezo olukhawulezileyo: Ukulungele ukuthunyelwa (RTS)
Kwimarike yanamhlanje eguquguqukayo, ixesha libalulekile. Umkhwa ungasasazeka kakhulu kwiveki, kwaye ukuba kufuneka ulinde iintsuku ezingama-90 ukuze kuveliswe ilaphu, ithuba liyalahleka.
Ukuxhasa ukukhula kwabathengi bethu, senze utyalo-mali olucwangcisiweyo kwiIimpahla Ezinkulu Ezithengiswayo (Impahla Elungele Ukuthengwa).
Kutheni iModeli yethu eLungele ukuSetyenziswa itshintsha umdlalo:
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Ixesha Lokukhokela Elingekhoyo:Sigcina uluhlu olukhulu lwemigca yethu edumileyo, kuquka uthotho olutsha lweLight Outdoor.
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Ubuncinci obuncinci:Ifanelekile kwiinkampani ezithengisa iimveliso okanye iinkampani ezisele zivavanya uluhlu olutsha lwemveliso ngaphandle komngcipheko wee-odolo eziphezulu.
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Ukuzaliseka Okukhawulezileyo:Singakunceda utshintshele kwi-"Design" uye kwi-"Market" ngexesha elifutshane. Ngelixa ezinye iifektri ziqala ukwenza izinto zazo zokuthunga, iimpahla zakho zisenokuba sele ziseshelufini.
Inkampani Echazwa Ziinkqubo, Hayi Ngabantu Ngamnye
Impumelelo yomboniso wethu waseRashiya yayingekuko nje kuphela amalaphu axhonywe kwii-hangers; yayikukuba yayingabantu ababesemva kwawo. Njengoko ividiyo yethu isithi,"Inkampani ayichazwa ngumntu omnye kumboniso. Ichazwa ziinkqubo, iinkqubo, kunye nokungaguquguquki."
Ukususela kumhloli we-QC kumzi-mveliso wethu ukuya kummeli wentengiso eMoscow, ilungu ngalinye leqela lethu lisebenza phantsi kweenkqubo ezifanayo ze-ISO. Oku kuqinisekisa ukuba:
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Ukuthelekiswa kombalaichanekile kwiibhetshi ezahlukeneyo.
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Ulawulo lokuNciphisaijongwa ngokungqongqo.
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Tensile strengthihlangabezana nemigangatho yokhuseleko nokuqina yamazwe ngamazwe.
Ukujonga Phambili: Ukusebenzisana Ukuze Kube Nekamva Elizinzileyo
Uhambo lwethu oluya eRashiya luluhlu nje olunye lohambo lwethu lwehlabathi ngo-2026. Njengoko sijonge phambili, simema abayili, abanini beempawu, kunye nabaphathi bokuthenga ukuba bahlole iingqokelela zethu ezintsha. Nokuba ufuna uzinzo oluthembekileyo lwamalaphu afanayo obuchwephesha okanye ubugcisa obutsha boluhlu lwethu lwangaphandle olukhanyayo, sikulungele ukuxhasa umbono wakho.
Umgangatho ngummeli wethu othuleyo.Ithetha ngengubo yehempe, ukuqina kwesikhumba sonyango, kunye nokukwazi kwesixhobo sokukhusela umoya ekuthinteleni imozulu.
Qhagamshelana Nathi Namhlanje
Ngaba ujonge ukuhlaziya ingqokelela yakho ngeempahla zangaphandle ezikhaphukhaphu zamva nje? Okanye mhlawumbi ufuna umthengisi ozinzileyo nohlala ixesha elide weekhontrakthi zakho zeyunifomu yenkampani?
Ndwendwela i-showroom yethu yedijithali okanye ucele iphakheji yesampulu namhlanje.Masenze into engaqhelekanga kunye.
Ixesha leposi: Matshi-23-2026