I kēia kauwela a me ka hāʻule, ma mua o ka hoʻi ʻana o nā wāhine i ke keʻena, me he mea lā e kūʻai ana lākou i nā lole a e hele hou ana e launa pū. ʻO nā lole maʻamau, nā luna a me nā sweater nani a wahine, nā jeans flared a me nā jeans pololei, a me nā pōkole ua kūʻai maikaʻi ʻia ma nā hale kūʻai kūʻai.
ʻOiai he nui nā ʻoihana e haʻi mau ana i nā limahana e pono lākou e hoʻi hou mai, ʻōlelo nā mea kūʻai aku ʻaʻole ke kūʻai ʻana i nā lole hana ka mea nui a ka mea kūʻai.
Akā, ua ʻike lākou i ka piʻi ʻana o ke kūʻai ʻana i nā lole e ʻaʻahu koke ai—i nā pāʻina, nā ʻahaʻaina, nā pāʻina barbecue ma ka pā hale, nā hale ʻaina ma waho, nā pāʻina me nā hoaaloha, a me nā hoʻomaha. He mea nui nā kiʻi paʻi a me nā kala ʻālohilohi e hoʻonui i ke ʻano o nā mea kūʻai.
Eia nō naʻe, e hoʻopou hou ʻia ana ko lākou mau lumi lole hana, a ua hana nā mea kūʻai aku i kekahi mau wānana e pili ana i ke ʻano o nā lole keʻena hou i ka hāʻule.
Ua ninaninau ʻo WWD i nā mea kūʻai aku nui e aʻo e pili ana i nā kūʻai aku ma nā wahi o kēia wā a me ko lākou mau manaʻo no ke ʻano hou o ke kāhiko ʻana i ke ao nei.
"No kā mākou ʻoihana, ʻaʻole mākou i ʻike iā ia e kūʻai ana. Ua kālele ʻo ia i kona kapa komo pololei, kona kapa komo kauwela. ʻAʻole mākou i ʻike i ka piʻi ʻana o ke koi no nā lole hana kuʻuna," wahi a ke kālepa nui o Intermix ʻo Divya Mathur ua kūʻai ʻia aku ka hui e Gap Inc. i ka hui waiwai pilikino ʻo Altamont Capital Partners i kēia mahina.
Ua wehewehe ʻo ia mai ka maʻi ahulau o Malaki 2020, ʻaʻole i kūʻai aku nā mea kūʻai aku i ka pūnāwai i hala. "ʻAʻole ʻo ia i hoʻomaikaʻi i kona kapa komo kau no kahi kokoke i ʻelua mau makahiki. [I kēia manawa] ua kau nui ʻo ia i ka pūnāwai," wahi āna ua kau nui ʻo ia i ka haʻalele ʻana i kāna pehu, ka hoʻi ʻana i ke ao a me ka pono o nā lole, wahi a Mathur.
"Ke ʻimi nei ʻo ia i kahi lole kauwela maʻalahi. He lole poplin maʻalahi hiki iā ia ke komo me nā kāmaʻa hāmeʻa. Ke ʻimi nei hoʻi ʻo ia i nā lole hoʻomaha," wahi āna. Ua kuhikuhi ʻo Mathur ʻo nā lama e like me Staud, Veronica Beard, Jonathan Simkhai lāua ʻo Zimmermann kekahi o nā lama nui e kūʻai ʻia nei i kēia manawa.
"ʻAʻole kēia ka mea āna e makemake ai e kūʻai i kēia manawa. Ua ʻōlelo ʻo ia, 'ʻAʻole au hauʻoli e kūʻai i kaʻu mea nona mua,'" wahi āna. Ua ʻōlelo ʻo Mathur he mea nui mau ka lahilahi iā Intermix. "Ma ke ʻano o nā mea e kū nei i kēia manawa, ke ʻimi nei ʻo ia i ke kūpono hou loa. No mākou, he mau jeans kiʻekiʻe kēia e holo pololei ana ma nā wāwae, a me kahi mana denim 90s palupalu iki. Aia mākou ma Re/done ʻO nā lama e like me AGoldE lāua ʻo AGoldE ke hana maikaʻi nei. ʻO ka denim cross-front a AGoldE he mea kūʻai aku kupaianaha mau ma muli o kāna mau kikoʻī hou hoihoi. Ke ahi nei nā jeans ʻili a Re/done. Eia kekahi, maikaʻi loa ka hopena holoi a Moussy Vintage, a he mau ʻano hoʻohuli hoihoi," wahi āna.
ʻO nā pōkole kekahi ʻano kaulana. Ua hoʻomaka ʻo Intermix e kūʻai aku i nā pōkole denim i Pepeluali a ua kūʻai aku i nā haneli o lākou. "ʻIke pinepine mākou i ka piʻi hou ʻana o nā pōkole denim ma ka ʻāina hema. Ua hoʻomaka mākou e ʻike i kēia piʻi hou ʻana i waena o Malaki, akā ua hoʻomaka ia i Pepeluali," wahi a Mather. Ua ʻōlelo ʻo ia ʻo kēia mau mea a pau no kahi kūpono maikaʻi a ʻo ke kāhiko ʻana he "wela loa".
"Akā, ʻoi aku ka lōʻihi o ko lākou mana wehe. Manaʻo ʻia ua haki a ʻoki ʻia. ʻOi aku ko lākou maʻemaʻe, ʻoi aku ke kiʻekiʻe, a ua like ka pūhaka me ka ʻeke pepa," wahi āna.
No ko lākou mau lumi hana, ua ʻōlelo ʻo ia he poʻe mamao a hui pū paha kāna mau mea kūʻai aku i ke kauwela. "Hoʻolālā lākou e hoʻomaka hou i ke ola ma mua o ka maʻi ahulau i ka hāʻule." Ua ʻike ʻo ia i ka nui o ka neʻe ʻana i nā lole knitted a me nā pālule ulana.
"ʻO kona ʻaʻahu komo o kēia manawa he mau jeans maikaʻi loa a me kahi pālule nani a i ʻole he lole komo nani." ʻO kekahi o nā ʻaʻahu luna a lākou e kūʻai aku nei he mau ʻaʻahu luna wahine na Ulla Johnson lāua ʻo Sea New York. "He mau ʻaʻahu luna ulana paʻi nani kēia mau lama, inā he mau kikoʻī paʻi a ulana paha, wahi āna.
I ke komo ʻana i nā jeans, makemake nui kāna mau mea kūʻai aku i nā ʻano holoi hoihoi a me nā kaila kūpono, ma mua o ka ʻōlelo ʻana "Makemake au i kahi pālua jeans keʻokeʻo." ʻO kāna mana denim makemake nui ʻia he lole wāwae pololei me ka pūhaka kiʻekiʻe.
Ua ʻōlelo ʻo Mathur ke kūʻai aku nei ʻo ia i nā kāmaʻa kāmaʻa hou a me ke ʻano. "ʻIke maoli mākou i ka piʻi nui ʻana o ka ʻoihana kāmaʻa sandal," wahi āna.
"He mea maikaʻi kā mākou ʻoihana. He pane maikaʻi kēia i ka makahiki 2019. E hoʻomaka hou mākou e hoʻomohala i kā mākou ʻoihana. Ke hāʻawi nei mākou i kahi ʻoihana kumukūʻai piha ʻoi aku ka maikaʻi ma mua o ka makahiki 2019," wahi āna.
Ua ʻike pū ʻo ia i nā kūʻai wela o nā lole hanana. ʻAʻole e ʻimi ana kā lākou mea kūʻai aku i nā lole pōpō. E hele ana ʻo ia i nā male ʻana, nā pāʻina lā hānau, nā ʻaha hoʻokipa makahiki a me nā ʻaha puka. Ke ʻimi nei ʻo ia i nā huahana i ʻoi aku ka maʻalahi ma mua o nā lole maʻamau i hiki iā ia ke lilo i malihini ma ka male ʻana. Ua ʻike ʻo Intermix i ka pono no Zimmermann. "Ke haʻaheo nei mākou i nā mea a pau a mākou i lawe mai ai mai kēlā brand," wahi a Mather.
"He mau hana ko ka poʻe i kēia kauwela, akā ʻaʻohe o lākou lole e ʻaʻahu ai. ʻOi aku ka wikiwiki o ka hoʻōla ʻana ma mua o kā mākou i manaʻo ai," wahi āna. I ke kūʻai ʻana o Intermix no kēia kau i Kepakemapa, ua manaʻo lākou e lōʻihi loa ka manawa e hoʻi mai ai. Ua hoʻomaka ia e hoʻi mai i Malaki a me ʻApelila. "Ua hopohopo iki mākou ma laila, akā ua hiki iā mākou ke alualu i ka huahana," wahi āna.
Ma keʻano holoʻokoʻa, ʻo nā lole komo no ke ao kiʻekiʻe he 50% o kāna ʻoihana. "ʻO kā mākou 'ʻoihana hanana maoli' he 5% a 8% o kā mākou ʻoihana," wahi āna.
Ua hoʻohui ʻo ia no nā wahine i ka wā hoʻomaha, e kūʻai lākou i ka LoveShackFancy a Agua Bendita lāua ʻo Agua, ʻo nā mea hope he mau lole hoʻomaha maoli.
Ua ʻōlelo ʻo Roopal Patel, ka hope pelekikena kiʻekiʻe a me ke alakaʻi ʻano ma Saks Fifth Avenue: "I kēia manawa, ke kūʻai aku nei nā wahine. ʻAʻole e komo nā wahine no ka hoʻi ʻana i ke keʻena, akā no ko lākou ola. Hele lākou i ke kūʻai ʻana e kūʻai i nā lole i nā hale ʻaina, a i ʻole e ʻai i ka brunch a i ʻole ka ʻaina awakea, a i ʻole e noho i loko o kahi cafe waho no ka ʻaina ahiahi. " Ua ʻōlelo ʻo ia ke kūʻai nei lākou i "nā lole nani, hoʻomaha, hoʻomaha, ola, a me nā lole kala e hiki ke holo a puni a hoʻomaikaʻi i ko lākou ʻano." ʻO nā lama kaulana i ke kahua o kēia wā ʻo Zimmermann lāua ʻo Tove. , Jonathan Simkhai lāua ʻo ALC.
No nā jeans, ua manaʻoʻiʻo mau ʻo Patel ua like nā jeans ʻili me kahi pālule T keʻokeʻo. "Inā paha, ke kūkulu nei ʻo ia i kona kapa komo denim ponoʻī. Ke nānā nei ʻo ia i nā pūhaka kiʻekiʻe, nā ʻaʻahu bele o nā makahiki 70, nā wāwae pololei, nā holoi like ʻole, nā ʻoki ipo kāne. Inā paha he denim keʻokeʻo a he denim ʻeleʻele paha, a i ʻole nā lua i haehae ʻia i ke kuli, a me nā hui pū ʻana o nā ʻaʻahu a me nā jeans a me nā lole ʻē aʻe e like ana," wahi āna.
Manaʻo ʻo ia ua lilo ka denim i ʻāpana o kāna meaʻai nui, ʻaʻole pili inā hele ʻo ia i waho i ka pō a kāhea paha i kēia mau lā. I ka wā o COVID-19, ʻaʻahu nā wāhine i ka denim, nā sweaters nani a me nā kāmaʻa i wili ʻia.
"Manaʻo wau e mahalo nā wāhine i nā mea maʻamau o ka denim, akā ʻo kaʻoiaʻiʻo, manaʻo wau e hoʻohana nā wāhine i kēia manawa kūpono e ʻaʻahu maikaʻi ai. Inā lākou e ʻaʻahu i nā jeans i kēlā me kēia lā, ʻaʻohe mea makemake e ʻaʻahu i nā jeans. Hāʻawi maoli ke keʻena iā mākou i ka manawa kūpono e ʻaʻahu i ko mākou mau lole maikaʻi loa, ko mākou mau kuʻekuʻe wāwae kiʻekiʻe loa a me nā kāmaʻa punahele a ʻaʻahu nani," wahi a Patel.
Ua ʻōlelo ʻo ia, i ka loli ʻana o ke aniau, ʻaʻole makemake nā mea kūʻai aku e ʻaʻahu i nā ʻaʻahu komo. "Makemake ʻo ia e nani, makemake ʻo ia e leʻaleʻa. Kūʻai aku mākou i nā waihoʻoluʻu hauʻoli, kūʻai aku mākou i nā kāmaʻa ʻālohilohi. Ke kūʻai aku nei mākou i nā hale noho hoihoi," wahi āna. "Hoʻohana nā wahine aloha ʻaʻahu iā ia ma ke ʻano he hoʻolauleʻa e hōʻike i ko lākou ʻano pilikino. He mea ia e manaʻo maikaʻi ai," wahi āna.
Ua ʻōlelo ʻo Arielle Siboni, ke alakaʻi o Bloomingdale's Women's ready-to-wear: "I kēia manawa, ʻike mākou i nā mea kūʻai aku e pane ana i nā huahana 'kūʻai i kēia manawa, e ʻaʻahu i kēia manawa'," me ke kauwela a me nā lole hoʻomaha. "No mākou, ʻo ia hoʻi ka nui o nā pālule lōʻihi maʻalahi, nā pōkole denim a me nā lole poplin. He mea ikaika loa ka ʻauʻau ʻana a me ka uhi ʻana iā mākou."
"Ma ke ʻano o nā lole, ʻoi aku ka maikaʻi o nā kaila bohemian, crochet a me poplin, a me ka midi i paʻi ʻia no mākou," wahi āna. Kūʻai maikaʻi ʻia nā lole o ALC, Bash, Maje lāua ʻo Sandro. Ua ʻōlelo ʻo ia ua minamina mau kēia mea kūʻai aku iā ia no ka mea ua ʻaʻahu ʻo ia i nā lole sweatpants he nui a me nā lole ʻoluʻolu i kona wā ma ka home. "I kēia manawa, he kumu kona e kūʻai ai," wahi āna.
ʻO kekahi māhele ikaika ʻē aʻe, ʻo ia nā pōkole. "He maikaʻi loa nā pōkole denim, ʻoiai mai AGoldE," wahi āna. Ua ʻōlelo ʻo ia: "Makemake ka poʻe e noho maʻamau, a nui ka poʻe e hana nei ma ka home a ma Zoom. ʻAʻole paha ʻoe e ʻike i nā ʻano lalo." Ua ʻōlelo ʻo ia aia nā ʻano pōkole āpau ma ke kūʻai aku; ʻoi aku ka lōʻihi o nā humuhumu o loko o kekahi, ʻO kekahi he mau pōkole.
No nā lole e hoʻi ana i ke keʻena, ua ʻōlelo ʻo Siboni ua ʻike ʻo ia i ka nui o nā ʻaʻahu komo "e piʻi nui ana, he mea hoihoi loa ia." Ua ʻōlelo ʻo ia e hoʻomaka ana ka poʻe e hoʻi i ke keʻena, akā ke manaʻo nei ʻo ia i ka oʻo piha ʻana i ka hāʻule. E hōʻea mai nā huahana hāʻule o Bloomingdale i ka hoʻomaka o ʻAukake.
Ke kūʻai ʻia aku nei nā jeans ʻili, ʻo ia kekahi hapa nui o kā lākou ʻoihana. Ua ʻike ʻo ia i ka huli ʻana o ka denim i nā lole wāwae pololei, kahi i hoʻomaka ai ma mua o 2020. Ke kūʻai ʻia aku nei nā jeans a Māmā a me nā kaila retro hou aʻe. "Hoʻoikaika ʻo TikTok i kēia hoʻololi ʻana i kahi kaila palupalu," wahi āna. Ua ʻike ʻo ia ua paʻi ʻia nā jeans Miramar a Rag & Bone a ua like me nā jeans, akā ua like lākou me nā lole haʻuki.
ʻO nā lama Denim i hana maikaʻi ʻo Mother, AGoldE a me AG. Ke kūʻai aku nei ʻo Paige Mayslie i nā lole jogging i nā kala like ʻole.
Ma ka ʻaoʻao luna, no ka mea, ʻoi aku ka maʻamau o ka lalo, ua ikaika mau nā pālule T. Eia kekahi, ʻo nā pālule bohemian wehe, nā pālule prairie, a me nā pālule me ka lace a me nā eyelets i humuhumu ʻia he mea kaulana loa.
Ua ʻōlelo ʻo Siboni ua kūʻai aku lākou i nā lole ahiahi hoihoi a ʻālohilohi hoʻi, nā lole keʻokeʻo no nā wahine mare a me nā lole ahiahi nani no ka prom. No nā male kauwela, kūpono loa kekahi mau lole mai Alice + Olivia, Cinq à Sept, Aqua lāua ʻo Nookie no nā malihini. Ua ʻōlelo ʻo ia e ʻaʻahu ana ʻo LoveShackFancy i nā lole kaumaha, "kupaianaha loa." He nui nō hoʻi kā lākou mau lole hoʻomaha bohemian a me nā lole e hiki ke ʻaʻahu ʻia i ka ʻauʻau mare.
Ua kuhikuhi ʻo Siboni he ikaika loa ka ʻoihana hoʻopaʻa inoa o ka mea kūʻai aku, e hōʻike ana ke hoʻololi hou nei ka wahine i ko lāua mau lā male a aia kekahi koi no nā lole malihini a me nā lole wahine mare.
Ua ʻōlelo ʻo Yumi Shin, ke poʻo kālepa nui o Bergdorf Goodman, i ka makahiki i hala, ua maʻalahi kā lākou mea kūʻai aku, kūʻai i nā huahana kūikawā e kū nei mai nā kelepona Zoom a me nā mea hoʻolimalima pilikino.
"I ko mākou hoʻi ʻana i ke ʻano maʻamau, manaʻolana mākou. He mea hoihoi hou ke kūʻai ʻana. ʻAʻole wale no ka hoʻi ʻana i ke keʻena, akā no ka hui hou ʻana me ka ʻohana a me nā hoaaloha e noʻonoʻo nei i nā hoʻolālā huakaʻi. Pono ia he manaʻolana," wahi a Shen.
I kēia mau lā iho nei, ua ʻike lākou i ka hoihoi i nā silhouettes aloha, me nā lima piha a i ʻole nā kikoʻī ruffle. Ua ʻōlelo ʻo ia ua hana maikaʻi ʻo Ulla Johnson. "He brand maikaʻi loa ʻo ia a kamaʻilio pū me nā mea kūʻai aku he nui," wahi a Shin, me ka hoʻohui ʻana ua kūʻai maikaʻi ʻia nā huahana āpau o ka brand. "Pono wau e ʻōlelo ʻo ia [Johnson] he hōʻike o ka maʻi ahulau. Kūʻai aku mākou i nā pālule lōʻihi, nā pālule waena, a ke hoʻomaka nei mākou e ʻike i nā pālule pōkole. Ua kaulana ʻo ia no kāna mau paʻi, a kūʻai aku mākou i kāna mau jumpsuits kala paʻa. ʻO nā lole komo, nā jumpsuit pleated uliuli navy e hana nei no mākou."
ʻO nā lole no nā hanana kūikawā kekahi ʻano kaulana ʻē aʻe. "Ke ʻike nei mākou i nā lole e kaulana hou ana. I ka hoʻomaka ʻana o kā mākou mea kūʻai aku e hoʻomākaukau no nā hanana e like me nā male ʻana, nā ʻaha hoʻonaʻauao puka, a me nā hui hou ʻana me nā hoaaloha a me ka ʻohana, ʻike mākou i nā lole i kūʻai ʻia ma nā wahi āpau mai nā hanana maʻamau a i nā hanana hou aku, a ua kaulana hou nā lole mare," wahi a Shin.
No nā jeans ʻili, ʻōlelo ʻo ia, "He mea pono mau nā jeans ʻili i loko o ke kapa komo, akā makemake mākou i nā huahana hou a mākou e ʻike ai. Ua kaulana ka denim kūpono, nā pālule wāwae pololei a me nā pālule wāwae ākea kiʻekiʻe i nā makahiki 90. Makemake nui mākou iā ia." Ua ʻōlelo ʻo ia aia kahi hōʻailona kūʻokoʻa, ʻo Still Here, ma Brooklyn, kahi e hana ai i nā denim liʻiliʻi, i pena lima ʻia a hoʻopili ʻia, a hana maikaʻi. Eia kekahi, ua hana maikaʻi ʻo Totême, "Ke kūʻai aku nei mākou i ka denim keʻokeʻo." He nui nā lole ulana a me nā lole o Totême, ʻoi aku ka maʻamau.
I ka nīnau ʻia ʻana e pili ana i nā ʻaʻahu komo hou ke hoʻi mai nā mea kūʻai aku i ke keʻena, ua ʻōlelo ʻo ia: "Manaʻo maoli wau e ʻoi aku ka mālie a me ka maʻalahi o ke code lole hou. He mea nui nō naʻe ka ʻoluʻolu, akā manaʻo wau e hoʻololi ia i nā kaila hanohano o kēlā me kēia lā. Ua ʻike mākou i nā lole knitwear nani he nui a mākou e makemake ai. " Ua ʻōlelo ʻo ia ma mua o ka hāʻule ʻana, ua hoʻokumu lākou i kahi brand knitting kū hoʻokahi, ʻo Lisa Yang, ʻo ia hoʻi e pili ana i ka hoʻohālikelike ʻana o nā knitwear. Aia ia ma Stockholm a hoʻohana i ka cashmere kūlohelohe. "He nani loa ia a hana maikaʻi ia, a ke manaʻolana nei mākou e hoʻomau ia i ka hana maikaʻi. ʻOluʻolu akā nani."
Ua hoʻohui ʻo ia e nānā ana ʻo ia i ka hana o ke kapa komo, akā ʻoi aku ka mālie. Ua ʻōlelo ʻo ia ʻo ka versatility a me ka hana lole ke kī. "Makemake nā wahine e lawe i ko lākou mau lole mai ka home a i ke keʻena e hālāwai me nā hoaaloha; pono ia he versatility a kūpono iā ia. E lilo kēia i code lole hou," wahi āna.
ʻŌlelo ʻo Libby Page, Luna Hoʻoponopono Kūʻai Kiʻekiʻe o Net-a-porter: "Ke kakali nei kā mākou mea kūʻai aku e hoʻi i ke keʻena, ke ʻike nei mākou i kahi neʻe ʻana mai nā lole maʻamau i nā kaila holomua. Ma ke ʻano o nā ʻano, ʻike mākou mai Chloé, Zimmermann lāua ʻo Isabel. Ua hoʻonui ʻia nā kiʻi paʻi a me nā hiʻohiʻona pua a Marant no nā lole wahine - ʻo ia ka huahana hoʻokahi kūpono no nā lole hana puna, kūpono hoʻi no nā lā mahana a me nā pō. Ma ke ʻano he ʻāpana o kā mākou hanana HS21, e hoʻolaha mākou i ka 'Chic in' ma Iune 21 ʻO ka Heat 'e hoʻoikaika ana i ke aniau mahana a me ke kapa komo no ka hoʻi ʻana i ka hana.
Ua ʻōlelo ʻo ia i ka wā e pili ana i nā ʻano denim, ʻike lākou i nā kaila ākea a nui a me ka piʻi ʻana o nā kaila baluna, ʻoi aku hoʻi i ka makahiki i hala, no ka mea, ʻimi kā lākou mea kūʻai aku i ka ʻoluʻolu ma nā ʻano āpau o kona kapa komo. Ua ʻōlelo ʻo ia ua lilo nā jeans pololei maʻamau i kaila versatile i loko o ka kapa komo, a ua hoʻololi kā lākou brand i kēia kūlana ma ka hoʻohui ʻana i kēia kaila i kāna hōʻiliʻili koʻikoʻi.
I ka nīnau ʻia ʻana inā ʻo nā sneakers ke koho mua, ʻōlelo ʻo ia ua hoʻolauna ʻo Net-a-porter i nā leo keʻokeʻo hou a me nā ʻano a me nā kaila retro i ke kauwela, e like me ka hui pū ʻana o Loewe lāua ʻo Maison Margiela x Reebok.
No kāna mau manaʻolana no ke kapa komo keʻena hou a me ke ʻano hou no nā lole pilikanaka, ua ʻōlelo ʻo Page, "ʻO nā kala ʻālohilohi e hoʻoulu ai i ka hauʻoli ke kumu nui o ka pūnāwai. ʻO kā mākou hōʻiliʻili capsule kūʻokoʻa ʻo Dries Van Noten hou loa e hōʻike ana i ke kūlike ʻole ma o nā kaila a me nā lole hoʻomaha. , Nā hiʻohiʻona hoʻomaha a ʻoluʻolu hoʻi e hoʻokō i kekahi ʻano o kēlā me kēia lā. ʻIke pū mākou i ka piʻi ʻana o ke kaulana o ka denim, ʻoiai kā mākou hoʻolaha hou ʻana o ka hui pū ʻana o Valentino x Levi's. Manaʻolana mākou e ʻike i kā mākou mea kūʻai aku e ʻaʻahu i ko lākou keʻena e hoʻohui iā ia me ka denim e hana i kahi hiʻohiʻona hoʻomaha a me kahi hoʻololi kūpono i ka pāʻina ʻaina ahiahi," wahi āna.
ʻO nā mea kaulana ma Net-a-porter e komo pū me nā mea kaulana mai Frankie Shop, e like me nā ʻaʻahu quilted padded a me ko lākou lole haʻuki Net-a-porter kū hoʻokahi; nā hoʻolālā Jacquemus, e like me nā ʻokiʻoki a me nā pālule, a me nā lole lōʻihi me nā kikoʻī haumia, nā lole pua a me nā lole wahine a Doen, a me nā mea pono no ke kapa komo puna a me ke kauwela o Totême.
Ua ʻōlelo ʻo Marie Ivanoff-Smith, ke alakaʻi o ke ʻano lole wahine o Nordstrom, ke noʻonoʻo nei nā mea kūʻai aku o kēia wā e hoʻi i ka hana a ke hoʻomaka nei e komo i nā lole ulana a me ka nui o nā lole pālule. "He kūpono lākou. Hiki iā ia ke ʻaʻahu a ʻaʻahu paha, hiki iā ia ke ʻaʻahu iā lākou i kēia manawa, a hiki iā ia ke hoʻi i ke keʻena i ka hāʻule.
"Ua ʻike mākou i ka hoʻi ʻana mai o ka ulana ʻana, ʻaʻole wale no ka hoʻi ʻana i ka hana, akā, no ka hele ʻana i waho i ka pō, a hoʻomaka ʻo ia e ʻimi i kēia." Ua ʻōlelo ʻo ia ua hana maikaʻi loa ʻo Nordstrom me Rag & Bone lāua ʻo Nili Lotan, a ua ʻōlelo ʻo ia he "ʻaʻahu pālule kīnā ʻole ko lākou". Ua ʻōlelo ʻo ia he mea nui loa ka paʻi ʻana a me ke kala. "Ke pepehi nei ʻo Rio Farms iā ia. ʻAʻole hiki iā mākou ke hoʻomau. He mea kupaianaha kēia," wahi āna.
Ua ʻōlelo ʻo ia ua ʻoi aku ka makemake o nā mea kūʻai aku i nā ʻano o ke kino a hiki ke hōʻike i ka ʻili hou aku. "Ke hana nei nā kūlana pilikanaka," wahi āna. Ua haʻi ʻo ia i nā hiʻohiʻona o nā mea hoʻolako e like me Ulla Johnson e hana maikaʻi ana ma ka ʻāina. Ua kuhikuhi pū ʻo ia e hoʻolauna ʻo Alice + Olivia i nā lole hou aʻe no nā hanana pilikanaka. Ua hana maikaʻi ʻo Nordstrom me nā lama e like me Ted Baker, Ganni, Staud a me Cinq à Sept. Hana maikaʻi kēia mea kūʻai aku i nā lole kauwela.
Ua ʻōlelo ʻo ia ua ʻike ʻo ia i nā lole pāʻani āpau i hana maikaʻi ʻia i ka makahiki i hala no ka mea he ʻoluʻolu loa lākou. "I kēia manawa ke ʻike nei mākou i nā bele a me nā ʻūlū e hoʻi mai me nā kiʻi nani. Me ka hauʻoli a me ke aloha, e puka i waho o ka hale," wahi āna.
Ka manawa hoʻouna: Iulai-08-2021