Kweli hlobo nasekwindla, ngaphambi kokuba abafazi babuyele eofisini, babonakala bethengisa iimpahla kwaye baphume baye kuhlalisana kwakhona. Iingubo ezingaqhelekanga, ezintle, ii-feminine top and sweaters, i-jeans evuthayo kunye ne-jeans eqondileyo, kunye neebhulukhwe ezimfutshane ziye zathengisa kakuhle kwiivenkile ezithengisayo.
Nangona iinkampani ezininzi zisoloko zixelela abasebenzi ukuba kufuneka baphinde babuye, abathengisi bathi ukuthenga iimpahla zokusebenza asiyonto iphambili kumthengi.
Endaweni yoko, baye babona ukwanda kokuthengwa kweempahla abaza kuzinxiba ngokukhawuleza ukuya kumatheko, kwimibhiyozo, kwizindlu zokosa inyama, kwiikhefi ezingaphandle, isidlo sangokuhlwa nabahlobo, nakwiiholide. Ushicilelo oluqaqambileyo kunye nemibala ibalulekile ekuphuculeni isimo sengqondo sabathengi.
Nangona kunjalo, ii-wardrobes zabo zomsebenzi ziya kuhlaziywa kungekudala, kwaye abathengisi baye benza ezinye iingqikelelo malunga nokubonakala kweefom yeofisi entsha ekwindla.
I-WWD yenza udliwano-ndlebe nabathengisi abakhulu ukuba bafunde malunga neentengiso kwiindawo zangoku kunye neembono zabo malunga nendlela entsha yokunxiba emva kwehlabathi.
"Ngokubhekiselele kwishishini lethu, asizange simbone ekuthengeni kwakhe. Ugxininise kwi-wardrobe yakhe ngokuthe ngqo, i-wardrobe yakhe yasehlobo. Asizange sibone imfuno yeempahla zendabuko zithatha, "Umrhwebi oyintloko we-Intermix u-Divya Mathur uthe inkampani yathengiswa yi-Gap Inc. kwi-private equity firm Altamont Capital Partners kule nyanga.
Ucacisile ukuba ukusukela ngoMatshi ka-2020 ubhubhane, abathengi abakhange bathenge nto ngentwasahlobo edlulileyo. “Ngokusisiseko akakayihlazisi ikhabethe yakhe yamaxesha onyaka phantse iminyaka emibini.” [Ngoku] ugxile kwi-100% entlakohlaza,” utshilo ugxile ekushiyeni iqamza lakhe, abuyele emhlabeni kwaye afune iimpahla, utshilo uMathur.
"Ukhangele ilokhwe elula yasehlotyeni. Ilokhwe ye-poplin elula anokuyigqoka kunye neeteki. Ukhangele nempahla yeholide, "watsho. UMathur wachaza ukuba iibrendi ezinje ngoStaud, Veronica Beard, Jonathan Simkhai kunye noZimmermann zezinye zeempawu eziphambili ezithengiswayo ngoku.
Wathi: “Le asiyonto afuna ukuyithenga ngoku. UMathur uthe ukubhitya kuhlala kubalulekile kwi-Intermix. “Ngokwento ethrendayo ngoku, ngenene ujonge ezamvanje zimfaneleyo.Kuthi, le yijean enesinqe esiphezulu ehamba ngqo emilenzeni, kunye nenguqulo ye-denim ekhululekile kancinane ye-90s. Sise-Re/done Brands ezifana ne-AGoldE kunye ne-AGoldE ziqhuba kakuhle.I-AGoldE's cross-front-front i-incredim isoloko inika umdla i-incredim. Ijean ye-re/done skinny iyavutha Ukongeza, i-Moussy Vintage's ihlamba Isiphumo sihle kakhulu, kwaye ineepateni ezibangela umdla," watsho.
Iifutshane zolunye udidi oludumileyo. I-Intermix iqale ukuthengisa iibhulukhwe zedenim ngoFebruwari kwaye ithengise amakhulukhulu wazo. "Sidla ngokubona i-rebound ye-denim shorts kwingingqi esemazantsi. Siqale ukuyibona le-rebound phakathi ku-Matshi, kodwa yaqala ngoFebruwari," utshilo uMather. Uthe yonke le nto yenzelwe ukulingana okungcono kwaye ukuthunga "kushushu kakhulu".
“Kodwa inguqulelo yabo exengaxengayo inde kancinane.
Ngokuphathelele kwiiwadi zabo zokusebenza, uthe abathengi bakhe bakude kakhulu okanye baxubene ehlotyeni. "Baceba ukuqalisa kwakhona ubomi ngokupheleleyo ngaphambi kokuba ubhubhane ekwindla." Wabona intshukumo eninzi kwiimpahla ezinithiweyo kunye neehempe ezilukiweyo.
"Iyunifomu yakhe yangoku yijean entle kunye nehempe entle okanye ijezi entle." Ezinye zezinto eziphambili abazithengisayo zezabasetyhini ngu-Ulla Johnson kunye noSea New York. “Ezi mpawu ziphezulu eziphothiweyo ezilukiweyo, nokuba ziprintiwe okanye zikrwetshi, utshilo.
Xa enxibe ijean, abathengi bakhe bakhetha iindlela zokuvasa ezinomdla kunye nezitayile ezifanelekileyo, kunokuba bathi "Ndifuna ibhulukhwe emhlophe." Inguqulo yakhe ye-denim ekhethiweyo yibhulukhwe ephezulu yesinqe esithe tye.
UMathur uthe usathengisa inoveli kunye neeteki ezisefashonini. “Ngenene sibona ukukhula okumandla kwishishini leembadada,” utshilo.
"Ishishini lethu likhulu. Le yimpendulo eyakhayo ku-2019. Siza kuqalisa ukuphuhlisa ishishini lethu kwakhona. Sibonelela ngeshishini elingcono lamaxabiso agcweleyo kunango-2019," watsho.
Wabona neentengiso ezishushu zeempahla zomsitho. Abathengi babo abajongi iingubo zebhola. Uza kuzimasa imitshato, amatheko omhla wokuzalwa, amatheko obudala kunye nothweso-zidanga. Ukhangela iimveliso ezinobugocigoci ngakumbi kunempahla eqhelekileyo ukuze abe lundwendwe emtshatweni. I-Intermix yabona imfuneko kaZimmermann. “Siyazingca ngayo yonke into esiyifumene kolo phawu,” utshilo uMather.
“Abantu banemisebenzi kweli hlobo, kodwa abanampahla yokunxiba, izinga lokuchacha likhawuleza kunokuba besilindele,” utshilo. Xa i-Intermix ithengwe ngeli xesha ngoSeptemba, bacinga ukuba kuya kuthatha ixesha elide ukubuya. Yaqala ukubuya ngoMatshi nangoAprili. “Besinoloyiko oluncinci apho, kodwa siye sakwazi ukuleqa imveliso,” utshilo.
Ngokubanzi, i-akhawunti yokugqoka yosuku oluphezulu i-50% yeshishini layo. “Ishishini lethu lenyani likwi-5% ukuya kwi-8% yeshishini lethu,” utshilo.
Wongeze ukuba kubasetyhini abasekhefini, baya kuthenga i-LoveShackFancy ka-Agua Bendita kunye ne-Agua, le yokugqibela ibe yimpahla yeholide yokwenyani.
URoopal Patel, usekela mongameli oyintloko nomalathisi wefashoni kwiSaks Fifth Avenue, wathi: “Ngoku, ngokuqinisekileyo amabhinqa aya kuthenga. Wathi bathenga “iilokhwe ezintle, ezikhululekileyo, ezikhululekileyo, ezidlamkileyo nezinemibalabala ezinokubaleka ziphucule isimo sabo sengqondo.” Iimpawu ezidumileyo kwibala langoku zibandakanya uZimmermann kunye noTove. , UJonathan Simkhai kunye ne-ALC.
Ngokuphathelele i-jeans, uPatel wayesoloko ekholelwa ukuba i-jeans e-skinny ifana ne-T-shirt emhlophe. "Ukuba kukho nantoni na, uzakhela i-wardrobe ye-denim. Ujonge i-70s ye-bell bottoms, imilenze eqondileyo, i-wash eyahlukileyo, i-boyfriend cuts. Nokuba yi-denim emhlophe okanye i-denim emnyama, okanye idolo Imingxuma evulekileyo, kunye neebhatyi ezihambelanayo kunye ne-jeans edibeneyo kunye nezinye iimpahla ezihambelanayo, "watsho.
Ucinga ukuba idenim iye yaba yinxalenye yokutya kwakhe okusisiseko, akukhathaliseki nokuba uyaphuma ebusuku okanye uyafowuna kwezi ntsuku. Ngexesha le-COVID-19, abafazi banxiba idenim, iijezi ezintle kunye nezihlangu ezipolishiwe.
"Ndicinga ukuba abafazi baya kuhlonipha izinto eziqhelekileyo ze-denim, kodwa ngokwenene ndicinga ukuba abafazi baya kusebenzisa eli thuba ukuba banxibe kakuhle. Ukuba banxiba i-jeans yonke imihla, akukho mntu ufuna ukugqoka i-jeans. Iofisi ngokwenene isinika ithuba lokugqoka iimpahla zethu ezihle kakhulu, izithende zethu ezide kakhulu kunye nezicathulo ezizithandayo kunye nokugqoka kakuhle, "kusho uPatel.
Uthe njengoko imozulu itshintsha, abathengi abafuni kunxiba iibhatyi. “Ufuna ukubonakala emhle, ufuna ukonwaba, sithengisa imibala evuyisayo, sithengisa izihlangu ezibengezelayo. “Abafazi abathanda ifashoni bayisebenzisa njengemibhiyozo yokubonisa indlela yabo yobuqu.” Kukwenza uzive ulungile ngokwenene, utshilo.
Umalathisi olungele ukunxiba wabaseTyhini eBloomingdale uArielle Siboni uthe: “Ngoku, sibona abathengi besabela ngakumbi'kukuthenga ngoku, nxiba iimpahla zangoku',” kubandakanywa impahla yasehlotyeni neyeholide. “Kuthi, oku kuthetha ukuba zininzi iziketi ezinde ezilula, iibhulukhwe zedenim kunye neelokhwe ze-poplin.
"Ngokumalunga neelokhwe, izitayela ezininzi ze-bohemian, i-crochet kunye ne-poplin, kunye ne-midi eprintiweyo zisebenza kakuhle kuthi," watsho. Iilokhwe zeALC, Bash, Maje kunye neSandro zithengiswa kakhulu. Uthe lo mthengi ebesoloko emkhumbula kuba ebenxiba ibhulukhwe eninzi nempahla etofotofo xa esekhaya. “Ngoku unesizathu sokuthenga,” wongeze watsho.
Olunye udidi olunamandla lufutshane. “Iibhulukhwe zedenim zigqwesile, ngakumbi kwa-AGoldE,” utshilo. Uthe: “Abantu bafuna ukuhlala bengenzi nto, kwaye abantu abaninzi basasebenza ekhaya naseZoom. Uthe zonke iintlobo zeebhulukhwe ezimfutshane ziyathengiswa; ezinye zineethungo ezinde zangaphakathi, Ezinye zimfutshane.
Ngokuphathelele iimpahla ezibuyela eofisini, uSiboni uthe wabona inani leebhatyi zesuti “lisanda ngokuqinisekileyo, nto leyo enika umdla kakhulu.” Uthe abantu baqala ukubuyela eofisini, kodwa ulindele ukuvuthwa ngokupheleleyo ekwindla. Iimveliso zasekwindla zaseBloomingdale ziya kufika ekuqaleni kuka-Agasti.
Iijean ze-Skinny zisathengiswa, nto leyo iyinxalenye enkulu yeshishini labo. Wabona i-denim ijika ibe yibhulukhwe yomlenze othe tye, nto leyo eyaqala ukwenzeka ngaphambi kowama-2020. Iijini zikaMama kunye nezitayile ezininzi zeretro ziyathengiswa. “I-TikTok yomeleza olu tshintsho kwisitayile esixekileyo,” utshilo. Waqaphela ukuba ijini yeRag & Bone's Miramar yayiprintwe kwaye ikhangeleka ngathi yibhulukhwe yezemidlalo.
Iimpawu zeDenim eziqhube kakuhle ziquka uMama, i-AGoldE kunye ne-AG. U-Paige Mayslie uye wathengisa ibhulukhwe yokugijima ngemibala eyahlukeneyo.
Kwindawo ephezulu, ngenxa yokuba i-bottom iyinto eqhelekileyo, i-T-shirts ihlale yomelele. Ukongeza, iihempe ze-bohemian ezikhululekileyo, iihempe zeprairie, kunye neehempe ezineleyisi ehonjisiweyo kunye namehlo nazo zithandwa kakhulu.
USiboni uthe bakwathengisa iimpahla zangokuhlwa ezininzi ezinomdla neziqaqambileyo, iilokhwe ezimhlophe zabatshakazi kunye nezinxibo zangokuhlwa ezintle zeprom. Kwimitshato yasehlotyeni, ezinye iingubo ezivela ku-Alice + Olivia, Cinq à Sept, Aqua kunye noNookie zifanelekile kakhulu kwiindwendwe. Uthe ngokuqinisekileyo i-LoveShackFancy inxibe iimpahla ezinzima, "iyamangalisa kakhulu." Kwakhona baneengubo ezininzi zeeholide ze-bohemian kunye neengubo ezinokugqithwa kwi-bridal shower.
USiboni ubalule ukuba ishishini lokubhalisa umthengisi linamandla kakhulu, nto leyo ebonisa ukuba isibini sichaza ngokutsha imihla yomtshato kwaye kukho imfuno yempahla yeendwendwe kunye nomtshakazi.
UYumi Shin, usomashishini oyintloko waseBergdorf Goodman, uthe kulo nyaka uphelileyo, abathengi babo bebebhetyebhetye, bethenga iimveliso ezikhethekileyo eziphuma kwiifowuni zeZoom kunye ne-splurge yobuqu.
"Njengoko sibuyela esiqhelweni, siziva sinethemba. Ukuthenga ngokuqinisekileyo lulonwabo olutsha. Hayi nje ukubuyela eofisini, kodwa kunye nokudityaniswa kwexesha elide kunye nosapho kunye nabahlobo abacinga ngezicwangciso zokuhamba. Kumele kube nethemba," kusho uShen.
Kungekudala, baye babona umdla kwii-silhouettes zothando, kubandakanywa nemikhono epheleleyo okanye iinkcukacha ze-ruffle. Uthe u-Ulla Johnson uqhube kakuhle. “Uluphawu oluhle kwaye uthetha nabathengi abaninzi abahlukeneyo,” utshilo uShin, esongeza ukuba zonke iimveliso zolu hlobo zithengisa kakuhle. "Kufuneka nditsho ukuba yena [uJohnson] ububungqina bobhubhane. Sithengisa iziketi ezinde, iziketi ezibude buphakathi, kwaye siqala ukubona iziketi ezimfutshane. Udume ngoshicilelo lwakhe, kwaye sithengisa neejumpsuits zakhe ezinombala oqinileyo. Ibhulukhwe, ijumpsuit eblue blue pleated iyasenzela."
Iingubo zexesha lolunye udidi oludumileyo. “Ngokuqinisekileyo sibona iilokhwe ziqala ukuduma kwakhona. Njengoko abathengi bethu beqalisa ukulungiselela amatheko afana nomtshato, imisitho yothweso-zidanga, kunye nokudibana kwakhona nabahlobo kunye nosapho, sibona iilokhwe zithengiswa ngapha kwebhodi ukusuka kwisiqhelo ukuya kwizihlandlo ezingaphezulu, kwaye neegawuni zoMtshakazi nazo ziye zaduma kwakhona, ”utshilo uShin.
Ngokuphathelele i-skinny jeans, wathi, "I-skinny jeans iya kuhlala iyinto efunekayo kwi-wardrobe, kodwa siyazithanda iimveliso ezintsha esizibonayo. I-denim efakelweyo, ibhulukhwe emilenze eqondileyo kunye ne-high-waisted wide-leg ibhulukhwe ziye zaziwa nge-90s. Siyithanda kakhulu. Uye wathi ibhrendi ekhethekileyo, Eselapha, ifumaneka eBrooklyn, evelisa i-batch denim encinci, ipeyintwe ngesandla kwaye yapeyishwa, kwaye yenza umsebenzi olungileyo. Ukongeza, i-Totême iqhube kakuhle, "Sikwathengisa iidenim ezimhlophe." I-Totême ineempahla ezininzi ezinithiweyo kunye neelokhwe, ezingaqhelekanga ngakumbi.
Xa ebuzwa malunga neeyunifomu ezintsha xa abathengi bebuyela eofisini, wathi: "Ngokuqinisekileyo ndicinga ukuba ikhowudi entsha yokunxiba iya kukhululeka kwaye ibe bhetyebhetye. Intuthuzelo isabalulekile, kodwa ndicinga ukuba iya kutshintshela kwizitayile zemihla ngemihla. Uthe ngaphambi kokuwa, baphehlelele ibhrendi yokunitha ekhethekileyo, uLisa Yang, eyona nto imalunga nokumataniswa kweempahla ezinithiweyo. Ifumaneka eStockholm kwaye isebenzisa ikheshi yendalo. "Intle kakhulu kwaye iqhuba kakuhle, kwaye sinethemba lokuba iya kuqhubeka iqhuba kakuhle. Ikhululekile kodwa intle."
Wongeze ukuba wayebukele ukusebenza kwebhatyi, kodwa ekhululekile ngakumbi. Uthe ukuguquguquka kunye nokuthunga kuya kuba ngundoqo. "Abasetyhini baya kufuna ukuthatha iimpahla zabo ekhaya baye eofisini ukuze badibane nabahlobo; kufuneka ibe yinto eguquguqukayo kwaye imfanele. Le iya kuba yindlela entsha yokunxiba," watsho.
ULibby Page, umhleli oPhezulu weNtengiso ye-Net-a-porter, uthe: "Njengoko abathengi bethu bejonge ukubuyela eofisini, sibona utshintsho ukusuka kwimpahla eqhelekileyo ukuya kwiindlela ezihamba phambili. Ngokweendlela ezihamba phambili, sibona ukusuka kuChloé, uZimmermann no-Isabel. Iiprinta zikaMarant kunye neepatheni zeentyatyambo zeengubo zabasetyhini ziye zanda-le ntwasahlobo iyindawo efudumeleyo yeentsuku zokusebenza kunye nemveliso yobusuku obunye. Umnyhadala weHS21, siza kuphehlelela i-'Chic in' nge-21 kaJuni iThe Heat' igxininisa imozulu eshushu kunye nokunxiba ukuze ubuyele emsebenzini. "
Uthe xa kuziwa kwiindlela ze-denim, babona izitayela ezikhululekile, ezinkulu kunye nokunyuka kweendlela zebhaluni, ngakumbi kulo nyaka uphelileyo, kuba abathengi babo bafuna intuthuzelo kuzo zonke iinkalo zewadi yakhe. Uthe i-jeans yakudala ethe tye iye yaba sisitayile esiguquguqukayo kwi-wardrobe, kwaye i-brand yabo ilungelelene nale meko ngokongeza le ndlela kwingqokelela yayo engundoqo.
Xa ebuzwa ukuba ngaba i-sneakers lukhetho lokuqala, wathi i-Net-a-porter yazisa iithoni ezimhlophe ezitsha kunye neemilo ze-retro kunye nezitayile zasehlotyeni, ezifana ne-Loewe kunye ne-Maison Margiela x Reebok ukusebenzisana.
Ngokubhekiselele kwizinto azilindeleyo kwiyunifomu entsha yeofisi kunye nefashoni entsha yempahla yentlalontle, uPage uthe, "Imibala eqaqambileyo evuselela uvuyo iya kuba ngumxholo wentwasahlobo. Ingqokelela yethu yamva nje ye-Dries Van Noten ekhethekileyo ye-capsule iquka ukungathathi hlangothi ngokusebenzisa izitayile ezikhululekileyo kunye namalaphu. intsebenziswano. Sinethemba lokubona abathengi bethu benxiba iofisi yabo Yidibanise nedenim ukwenza inkangeleko ekhululekileyo kunye notshintsho olugqibeleleyo kwitheko lesidlo sangokuhlwa,” utshilo.
Izinto ezidumileyo kwi-Net-a-porter ziquka izinto ezithandwayo ezisuka kwi-Frankie Shop, njengeebhatyi ezikhutshiweyo ezikhutshiweyo kunye ne-suit yezemidlalo ye-Net-a-porter ekhethekileyo; Uyilo lweJacquemus, olunje ngemiphezulu yezityalo kunye neziketi, kunye neelokhwe ezinde ezineenkcukacha ezimdaka, iilokhwe zikaDoen zentyatyambo nezasetyhini, kunye nezinto ezibalulekileyo zewodrophu zasehlotyeni zikaTotême.
UMarie Ivanoff-Smith, umlawuli wefashoni yabasetyhini baseNordstrom, uthe abathengi bale mihla bacinga ngokubuyela emsebenzini kwaye baqala ukuzibandakanya kumalaphu alukiweyo kunye nenani elikhulu lamalaphu ehempe. Ayakwazi ukunxiba okanye ukunxiba, angazinxiba ngoku, kwaye angabuyela eofisini ngokupheleleyo ekwindla.
"Sibone ukubuya kolukiweyo, kungekuphela nje ukubuyela emsebenzini, kodwa ukuphuma ebusuku, kwaye waqala ukuphonononga oku." Uthe uNordstrom usebenze kakuhle kakhulu kunye noRag & Bone kunye noNili Lotan, kwaye wathi "banelaphu lehempe elingenakulinganiswa". Wathi ukuprinta nombala kubaluleke kakhulu. “Iifama zaseRio ziyayibulala. Asikwazi ukuqhubeka. Oku kuhle kakhulu,” utshilo.
Uthe abathengi batyekele ngakumbi kwiicontours zomzimba kwaye banokubonisa ulusu oluninzi. “Iimeko zentlalo ziyenzeka,” utshilo. Ucaphule imizekelo yababoneleli abafana no-Ulla Johnson abaqhuba kakuhle kulo mmandla. Ukwaveze ukuba u-Alice + Olivia uza kusungula iilokhwe ezininzi kwimicimbi yentlalo. I-Nordstrom yenze umsebenzi omhle kunye neempawu ezifana noTed Baker, Ganni, Staud kunye neCinq à Sept. Lo mthengisi wenza umsebenzi omhle weengubo zasehlotyeni.
Uthe ubone iilokhwe zomdlalo wonke ziqhutywa kakuhle kunyaka ophelileyo kuba zikhululekile kakhulu. "Ngoku sibona iintsimbi kunye neempempe zibuya nemibhalo emihle. Ngovuyo kunye nemvakalelo, phuma endlwini," watsho.
Ixesha lokuposa: Jul-08-2021